Don't Let a Bad Thumbnail Waste Your Great Video

Want more people to watch your business videos? Learn how to write simple, punchy video hooks that stop potential customers from scrolling past. We’ve all done it. You’re sitting on the sofa after a long day, flicking through Instagram Reels, TikTok, or Facebook, and your thumb is moving at a mile a minute. You swipe past dozens of videos in seconds. Why? Because within the first two or three seconds, your brain decides whether a video is worth your time or total rubbish. Your prospective customers are doing the exact same thing to your videos. You could have recorded the best piece of advice in the world, but if the start of your video is slow, boring, or waffle-heavy, nobody will ever stick around to hear it. That is why you need a hook. What on Earth is a Video Hook? A hook is simply the very first sentence (or visual moment) of your video. Its only job is to stop that scrolling thumb in its tracks and make the viewer think, "Ooh, hang on, this is for me." Think of it like a newspaper headline or a shop window display. It’s the hook that buys you the next 30 seconds of their attention. The NUMBER 1 Mistake Small Businesses Make Most business owners start their videos like this:  "Hello everyone! Welcome back to my page. My name is John, and today I wanted to have a quick chat with you about..." STOP right there! By the time you’ve said "Hello everyone," they’ve already scrolled past to a video of a dog riding a skateboard. People on social media don't care who you are yet—they care about what you can do for them . Ditch the polite intros and get straight to the point. 4 Easy Hook Formulas You Can Use Today You don't need a fancy script or a Hollywood setup. Just pick one of these four straightforward ways to open your next video: 1. The "Stop Doing This" Hook (The Warning) Example for a Plumber: "Stop ignoring that slow-draining sink before it costs you £500!" Why it works: People hate losing money or making mistakes. It triggers instant curiosity. 2. The Direct Question (The Problem Solver) Example for a Fitness Coach: "Struggling to find 20 minutes for a workout when you've got kids running wild?" Why it works: If the viewer fits that exact description, they’ll immediately think, "Yes, that's me!" 3. The "How To" Shortcut (The Quick Win) Example for an Accountant: "Here’s the single easiest way to track your business mileage without drowning in receipts." Why it works: It promises a fast solution to a annoying job. 4. The Bold Statement (The Pattern Interrupt) Example for a Hairdresser: "Most people are washing their hair completely wrong. Here’s why." Why it works: It challenges what they think they know and makes them want to check if they're doing it wrong. Why Hooks Matter for Social Media Algorithms Here’s the insider secret: social media algorithms (like Facebook, Instagram, and TikTok) love one thing above all else— watch time . If people watch your video for more than 5 seconds instead of flicking past instantly, the algorithm thinks, "Ah, this is a good video!" and shows it to even more local people. A great hook doesn't just grab viewers—it forces the platform to give you free reach! Your Action Plan for Next Time You Hit Record Write your hook first. Decide the exact sentence you'll say before you start filming. Cut the waffle. No intro, no "How are we all doing today?". Jump straight into the action. Say it with energy. Smile, speak up, and look directly at the camera lens, not at yourself on the screen. Keep it punchy, get straight to the value, and watch your video views take off! Struggling to figure out what to say in your videos? At Social Media Academy, we help local business owners get confident on camera and create simple video strategies that turn views into enquiries. Let’s have a friendly chat about how we can help you build your business!

It's 6am in Chiang Mai. The air is still cool, the coffee is strong, and the UK is fast asleep. I have seven hours of pure, uninterrupted work ahead of me. No emails. No WhatsApp pings. No 'quick questions'. Just me, a laptop, and the best working hours of my life. I've been doing this for twelve years now. Working whilst travelling. And in all that time, the single biggest productivity advantage I've found — bigger than any app, any system, any morning routine — is the time difference. The maths of it When I'm in Southeast Asia, I'm typically six or seven hours ahead of the UK. So when my alarm goes off at 5.30am, it's 10.30pm back home. Nobody is emailing me. Nobody is expecting a reply. The WhatsApp groups have gone quiet. The world, as far as my clients are concerned, is sleeping. By the time someone in Manchester picks up their phone at 8am, I've already done four hours of focused, deep work. I've written content, reviewed proposals, planned campaigns, and had two cups of coffee. I'm ready for the day. They're just starting theirs. What those seven hours actually feel like I want to be honest about this — the first hour can be slow. Especially if I've been out the night before. But once you're in it, those early hours have a quality to them that I've never been able to replicate during a standard UK working day. There's no cognitive load from other people's urgency. Nobody needs something. Nothing has gone wrong yet. It's just you and the work. And when that work is the kind of thinking work that actually moves a business forward — strategy, content, planning — that uninterrupted space is worth more than almost anything else I can think of. The flip side Yes, by early-afternoon local time, the UK is fully awake and expecting things. Client calls, questions, the usual flow of a working day. That's fine. I handle those in what feels like my early afternoon, even though it's breakfast time back home. But by 5pm local time — 10am in the UK — I'm done. And I've done more in that day than I ever managed sitting in an office in Southport wondering what to have for lunch. I've spent twenty years in digital marketing and twelve of them working this way. People sometimes ask me what my secret is. The honest answer? I woke up earlier than everyone else, in a timezone where that meant something.

As a business owner, you’re often expected to wear all the hats. You’re the visionary, the manager, the salesperson, and the person who makes sure the bills are paid. But the truth is, most of us naturally fall into one of three categories: Starters , Maintainers , and Finishers . In the AI Academy , we’re big believers that order leads to growth . Knowing your type is the first step in building a business that doesn't just survive but thrives. Here’s a quick breakdown of what each one looks like. 1. The Starter (The Visionary) Starters are the ones who are good at going from zero to one . You’re an "idea guy," a visionary who loves the thrill of something new. The Strength: You can see the big picture and aren't afraid to take that first step. The Challenge: You might struggle with the day-to-day "admin" once the initial excitement wears off. This is where "time-leaks" often start. 2. The Maintainer Maintainers are the backbone of any successful business. You’re the one who keeps the wheels turning and ensures that the systems are working as they should. The Strength: You’re great at consistency and making sure that the quality remains high over the long term. The Challenge: You might find it hard to pivot or come up with new, groundbreaking ideas. 3. The Finisher Finishers are the ones who get things across the finish line. You’re detail-oriented and focused on the end goal. The Strength: You ensure that projects are completed and that nothing is left half-done. The Challenge: You might be so focused on the end result that you miss some of the creative opportunities along the way. Why It Matters for Your Legacy Whatever type you are, the goal is to build a business that can eventually run without you—a "turnkey" legacy for the future. If you're a Starter , you need systems and automation to handle the maintenance. If you're a Maintainer , you need a visionary partner or tool to help you stay ahead of the curve. If you're a Finisher , you need a solid foundation to work from. Want to learn more about how to leverage your strengths and automate the rest? Join us for an AI Foundations Workshop at The Arch in Southport . We’ll show you how to use AI to fill the gaps in your business and keep you focused on what you do best.

Your Social Media Checklist: Let's Get This Done! This list is all about building strong habits quickly. Forget the technical jargon—we're focusing on actions that get results. Just be consistent, and you'll see the difference! Facebook Every Day (Quick Hit) Post Time: Get your main post out early (around 7 am ) or later (around 7 pm ). Pick one that suits your audience. Share to Stories: Pop your new post onto your Stories too. More eyes, simple. Check Ins: Clear all notifications and messages . Respond straight away—enquiries can't wait! Watch Stories: Have a quick flick through stories from other businesses and friends. Like a few to show you’re around. Quick Win: Wish happy birthday to anyone popping up on your profile. It's a nice touch. Once a Week (Deep Dive) Be a Social Butterfly: Visit your chosen main groups . Find six posts that interest you and jump into the conversation. A genuine comment or share keeps your name visible. Numbers Check: Check your analytics . Find out which post got the most attention and stick the numbers in your tracking sheet. Learn what works! Twitter Every Day (Quick Hit) Post Time: Get your thought or link out early or late. Check Ins: Clear notifications and messages . Quick replies only! Grow the List: Follow 10 new people you'd genuinely like as customers or contacts. Add the best ones straight to your special lists. Engage the Network: Quickly check your lists. Like a few posts or Retweet with a quick comment to make sure they know you're listening. Once a Week (Deep Dive) Find Leads: Use the search bar to look up your own business keywords (e.g., "needs a plumber"). You might find someone looking for help right now! Network: Spend time connecting (or 'schmoozing') with members of your lists. A quick, friendly comment goes a long way. Numbers Check: Check your analytics . See what time your posts flew and add the figures to your sheet. Instagram Every Day (Quick Hit) Post Time: Get your beautiful visual content out there. Story Loop: Share your new post to your Stories . If it’s something really good, save it as a Highlight on your profile so it doesn’t disappear. Check Ins: Clear notifications and messages . Be Seen: Scroll your main feed and interact with six posts . A like and a quick comment makes sure you stay in people’s minds. Grow the Following: Follow 10 new accounts that fit your ideal customer profile. Once a Week (Deep Dive) Numbers Check: Check your analytics . Which photo or Reel got the most love? Note down the key figures. LinkedIn Every Day (Quick Hit) Post Time: Share something professional or insightful about your industry. Check Ins: Clear notifications and messages . Quick Win: Wish happy birthday to anyone in your network. It's a professional way to keep contact. Once a Week (Deep Dive) Join the Chat: Visit your chosen industry groups . Don't just lurk—leave a thoughtful comment or share your expertise in a conversation. Getting noticed here can lead to great business connections. Numbers Check: Check your analytics . See who’s viewing your profile or posts and log the details. Google Business Profile Every Day (Quick Check) Review Check: Quickly check for new reviews . 3 Times a Week (Post/Update) Do Updates: Share a new update on your profile. This is great for local searches and could be a special offer, a new photo of your work, or a link to your latest blog post. Once a Week (Admin) Respond to Reviews: Respond to ALL reviews you received that week. Thank the positive ones and professionally address any negative ones. Check Details: Double-check your opening hours and details are totally correct, especially for things like upcoming bank holidays.

Get Ready, Merseyside! Google 'Ask Maps' is Coming to Change How Customers Find You

If you're running a small business, you already know the feeling. You know you should be posting. You've got things to say. But by the time you've dealt with everything else in the day, sitting down to write a Facebook post feels like the last thing you've got energy for. So you either rush something out that doesn't really represent you — or you don't post at all. And then you feel guilty about it for the rest of the week. I've heard this from almost every client I've worked with over the past 17 years. And the good news is, AI has genuinely changed this. AI won't replace your voice — it'll help you use it more This is the thing I always say first, because people worry about it. AI doesn't write your content for you in a robotic, copy-paste way. Used properly, it helps you get your ideas out of your head and into posts — in your voice, for your audience, consistently. Think of it like having a very patient assistant who never gets tired of helping you write captions, come up with ideas, or turn a one-line thought into a proper post. What AI can actually do for your social media Here's what my clients use it for every week: 📝 Writing captions from bullet points you've scribbled down 💡 Generating 10 post ideas from a single topic 🔄 Turning one piece of content into posts for different platforms 📅 Planning a month's worth of content in one sitting ✏️ Rewriting a post that felt flat into something you'd actually want to share None of this requires any technical knowledge. It just requires knowing how to ask. Which AI tool should you use? I teach two tools, and which one I'd point you to depends on where you're at. If you're already using Google for your business — Gmail, Google Docs, Drive — then Gemini is the natural starting point. It's built into the tools you use every day, it's easy to get going with, and it's brilliant for quick content tasks. If you want to go further — building a consistent content strategy, setting up templates that work every time, getting AI that really understands your business — then Claude is the next step. It's what I use for the heavier work, and it's what I teach to clients who want AI genuinely embedded in how they run things. Most people start with one and naturally move to both. What about the time it takes to learn? This is where I come in. You could watch YouTube videos for weeks and still not know what's right for your specific business, your audience, or your area. What I do is cut straight to what's relevant for you — and show you how to use it in a way that fits around your day, not takes it over. Whether that's a workshop, a one-to-one programme, or having me set everything up for you — there's an option that suits how you work. Ready to stop dreading the posting? Start with a free discovery call. We'll talk about where you're at, what's getting in the way, and exactly what would help. No jargon. No commitment. Just a conversation.

I’ve been running my own networking events in Liverpool for over seven years now. If there is one thing I’ve learned in all that time, it’s that business isn't just about algorithms and automation—it’s about people.  A lot of folk get "time blindness" when it comes to networking. They think if they don't walk out with a signed contract in twenty minutes, it’s been a waste of a morning. But that’s a massive "time-leak" in your thinking. Here’s my no-nonsense take on how to do networking right so it actually grows your business and your legacy. 1. Play the Long Game (Perseverance) Networking is like building a web—you don't just throw one string and hope it catches a fly. You’ve got to persevere. The Advice: Don't just go once and give up. Go to as many events as you can. The Goal: You’re looking for a group where you feel comfortable. Once you find it, keep showing up. Reliability is the foundation of trust. 2. Ditch the "Sales Pitch" The biggest mistake people make? Walking into a room with the sole intention of selling. It’s like trying to bake a cake in five seconds—you’ll just end up with a mess. The Shift: Go there with the intention of meeting people , not hitting targets. The Reality: Unless you’re incredibly lucky, nobody is standing there waiting to buy your services the exact second you walk in. If you push too hard, you’ll just push people away. 3. Focus on Relationships, Not Records In the AI Academy , we love systems, but you can't automate a handshake. The real value of networking comes from building genuine relationships with other business owners. Referral Power: When you know, like, and trust someone, you naturally want to refer people to them. The "Turnkey" Effect: Eventually, those referrals start coming back your way. It becomes a self-sustaining system of growth that doesn't require you to be "on" 24/7.~ The Bottom Line: Order in Your Connections Networking shouldn't be a distraction; it should be a pillar of your growth. It’s about building a community that supports your vision and your family’s future. Want to chat more about how to balance the "human" side of marketing with the latest AI tools? Come and grab a brew with us at The Arch in Southport . We’re helping business owners bridge the gap between traditional networking and modern automation every single day.

We’ve all been there. You want to start making videos for your business, but you look at the price of cameras and suddenly "time blindness" kicks in. You tell yourself you’ll do it next month when you have more cash, and before you know it, another quarter has slipped by.  At the AI Academy , we’re big believers that order leads to growth . You don't need a Hollywood budget to look like an expert. In fact, you can set up a "turnkey" studio for under £100 using the phone that's already in your pocket. Here is the simple, no-jargon breakdown to get you recording today. 1. StabiliSation: Stop the "Shaky Cam" If your video is wobbly, people will switch off faster than you can say "SEO." A simple tripod is your best friend here. The Fix: Grab a basic 62-inch tripod . It’s like a solid pair of shoes for your phone—it keeps everything steady and professional. Pro Tip: Set the phone at eye level . Shooting from too high or too low feels "off" to the viewer. Eye level builds trust and keeps things relatable. 2. Lighting: The Secret Sauce You could have the most expensive camera in the world, but with bad lighting, you’ll still look like you’re filming in a basement. The Key Light: Place one LED panel (or even a bright lamp) just to the side of your camera, slightly above eye level. This is your "Main Event." The Hair Light: If you have a second light, put it behind you on the opposite side. This creates depth . Without it, you look "flat" against the background. Think of it like adding a 3D effect to your video. The "Natural" Look: Set your lights to a "neutral" or "white" setting. It’s the most flattering for skin tones and keeps you looking sharp. 3. Audio: Don't Let Bad Sound Ruin Your Vibe People will forgive a slightly fuzzy video, but they will not tolerate bad sound. If you sound like you’re underwater, your message is lost. The Wireless Mic: A small clip-on wireless mic (like the Hollyland Lark ) is a game-changer. It plugs straight into your phone. Consistency is Key: Whether you’re leaning in or standing back, your voice stays at the same volume. No more "time-leaks" spent trying to fix quiet audio in editing! 4. The "Pro" Hack: Use the Back Camera Your phone’s "selfie" camera is okay, but the ones on the back are usually much higher quality. The Struggle: It’s hard to see if you’re in the frame when the screen is facing away from you. The Fix: If you have a smartwatch, you can often use it as a remote viewfinder. If not, just use the selfie camera for now—it's better to just press record than to faff around and never start. Why This Matters for Your Business When you have a set-up that’s easy to use, you eliminate the "manual admin" of setting up and tearing down a complex studio. You can just walk in, clip on your mic, and start sharing your expertise. Order. Growth. Legacy. That’s what we’re building. If you want to see how we use these types of setups to automate our marketing at the AI Academy , pop into Suite G at The Arch in Southport . We’ll show you the ropes—no tech-speak, just results.

Did you know that over 5 million podcasts exist, but more than half of them pack it in after just three episodes? That sounds a bit grim, but it’s actually a massive opportunity for you. If you can just keep showing up for more than three episodes, you’re already ahead of 50% of the world. Most people quit because they overcomplicate things. They get bogged down in tech jargon and expensive gear before they've even pressed record. At the AI Academy , we’re all about cutting out the "manual mess" and using smart systems to grow.  Here is how to get your podcast off the ground without losing your head (or your bank balance). 1. Keep the Gear Simple (Plug and Play) You don't need a studio that looks like NASA. To start, you only need two things: a way to talk and a way to record it. The Microphone: Forget complex setups. Go for a USB Dynamic Microphone . Think of it like a "kettle"—you just plug it into the wall (or your computer) and it works. The "Pro" Choice: If you want to step up later, you can look at XLR mics . These are like high-performance sports cars; they sound amazing but need a special "audio interface" (a middle-man box) to talk to your computer. For now? Stick to USB and save the faff. 2. Ditch the Manual Editing "Time-Leak" Manual editing is where dreams go to die. Spending hours cutting out "ums" and "errs" is a massive distraction from growing your business. Semi-Automated Recording: Use a platform that records directly in your browser. AI to the Rescue: Look for tools that offer transcript-based editing . It’s like editing a Word document—if you delete the text, it deletes the video/audio. This is a total game-changer for staying focused. Remote Guests: Don't worry about traveling. You can send a link to anyone in the world, and it records them in high quality as if they were in the room with you. 3. Why Video is King Audio is great, but video is a turbo-charger for your brand. Recent stats show that nearly half of listeners actually prefer to watch their podcasts. Social Media Fuel: When you record video, you can use AI tools to automatically find "Magic Clips." These are short, punchy segments perfect for TikTok or Instagram. It’s like having a mini-marketing team working for you while you sleep. Camera Options: Start with your laptop webcam if you have to. If you’ve got a bit of a budget, an external webcam or even a mirrorless camera will make you look like a pro. 4. Lighting & Sound: The Finishing Touches You don't need fancy lights. Natural Light: Sit in front of a window. It’s free and looks better than most expensive lamps. Just make sure the sun isn't hitting you directly, or you'll look like a ghost! Headphones: Use whatever you have—even your standard earbuds. They help you hear your guest clearly and prevent that annoying echo (feedback) that ruins recordings. The Bottom Line: Order Leads to Growth Don't let "time blindness" or tech-fear stop you from building your legacy. Podcasting is a fantastic way to show your expertise and connect with people who need your help. Ready to stop manual tasks from holding you back? Come and see us at The Arch in Southport for an AI Foundations Workshop. We’ll show you exactly how to automate the boring stuff so you can get back to what you do best.