SOCIAL MEDIA FOR the COACHING sector

We provide a wide range of marketing services for coaches, consultants, therapists and anyone who is considered a personal brand.

Strategy

For coaches or consultants, having a clear marketing strategy is essential to build a thriving business and reach their target audience.


A clear marketing strategy provides a roadmap for coaches or consultants to identify and communicate their unique value proposition, understand their target market, and develop effective tactics to reach potential clients. Without a clear marketing strategy, coaches or consultants may struggle to differentiate themselves from competitors or reach their ideal clients, leading to stagnation or even failure.


A clear marketing strategy helps coaches or consultants to focus their efforts on the most effective marketing channels and tactics, measure the success of their marketing campaigns, and make data-driven decisions to optimise their strategies over time. Additionally, a clear marketing strategy helps coaches or consultants to build a strong brand identity, establish themselves as thought leaders in their industry, and generate consistent leads and revenue.


Ultimately, a clear marketing strategy is critical for coaches or consultants to build a sustainable business and achieve their goals.

Content

Creating unique social media content for coaching or consultancy businesses is crucial to stand out from the crowd, establish credibility, and build a strong brand identity.


Social media platforms are saturated with similar content, making it challenging to capture the attention of potential clients. By creating unique social media content, coaching or consultancy businesses can differentiate themselves from competitors, showcase their expertise, and communicate their value proposition effectively.


Unique social media content can take many forms, including blog posts, videos, infographics, or interactive content, allowing businesses to engage with their target audience in various ways. Furthermore, creating unique social media content helps businesses to build a community of engaged followers, establish a strong brand voice, and cultivate long-term relationships with clients.


Additionally, unique social media content can help businesses to improve their search engine rankings, drive traffic to their website, and increase their overall visibility. Overall, creating unique social media content is critical for coaching or consultancy businesses to stand out, engage with their target audience, and achieve their business goals.


Delivery

Delivering social media content across multiple platforms in the most effective way is essential for coaches, consultants, and therapists to reach their target audience and build a strong online presence.


Different social media platforms have different user demographics, content formats, and engagement levels, requiring businesses to tailor their content accordingly. By delivering their social media content across multiple platforms, coaches, consultants, and therapists can maximise their reach, engage with their audience on various channels, and reinforce their brand identity.


Moreover, delivering social media content in the most effective way requires a deep understanding of each platform's algorithms, best practices, and trends. By optimising their social media content for each platform, businesses can improve their visibility, increase their engagement rates, and drive more traffic to their website. Additionally, delivering social media content across multiple platforms helps businesses to diversify their marketing channels, reduce their reliance on a single platform, and mitigate the risks associated with changes in algorithms or policies.


In summary, delivering social media content across multiple platforms in the most effective way is critical for coaches, consultants, and therapists to build a strong online presence, reach their target audience, and achieve their business objectives.

Support

Social Media Academy offers one-to-one bespoke training programs that can help independent coaching and consultancy business owners to unlock the full potential of social media marketing.


Through personalised training sessions, Social Media Academy's experts can help businesses to identify their unique value proposition, define their target audience, and develop effective social media strategies tailored to their specific goals and objectives. Moreover, Social Media Academy's training programs cover a broad range of topics, including content creation, platform optimisation, community management, and analytics, providing businesses with a comprehensive understanding of how to leverage social media to achieve their business goals. Additionally, Social Media Academy's training programs are tailored to each business's unique needs and requirements, ensuring that businesses receive the most relevant and impactful guidance.


Ultimately, by partnering with Social Media Academy, independent coaching and consultancy business owners can learn how to get the most out of social media, reach their target audience, and grow their business effectively.

LATEST BLOGS for coaches

Integrating AI Across Your Marketing Workflow

By Phil Gee • April 18, 2025
AI is not just a collection of individual tools; it's a transformative force that can be integrated across your entire marketing workflow. From understanding customer behaviour and personalising marketing messages to automating repetitive tasks and analysing campaign performance, AI offers a holistic approach to enhancing your marketing efforts.  Explore the various ways AI can work together to create a more efficient, effective, and data-driven marketing strategy, ultimately freeing you up to focus on building relationships and growing your business. Consider how AI can streamline your customer communication . By analysing data on how your audience interacts with your content, AI tools can help you tailor your messaging for maximum impact, ensuring you're delivering the right information to the right people at the right time. Furthermore, think about the time you can save by automating repetitive tasks such as scheduling social media posts or segmenting your email list. This frees up your valuable time to focus on the bigger picture – building relationships with your customers and developing innovative strategies for business growth. Embracing AI across your workflow isn't just about keeping up with the times; it's about gaining a genuine competitive advantage and working smarter, not just harder.

AI for Smarter Meetings and Analysis

By Amelia Waller • April 18, 2025
Valuable insights often get lost in the flurry of meetings and conversations. AI-powered meeting assistants can now transcribe and summarise discussions, making it easier to capture key information, identify action points, and analyse important points. This technology can be particularly useful for reviewing client calls, brainstorming sessions, and team meetings, ensuring that no valuable information slips through the cracks. Learn how to leverage AI to improve meeting productivity, extract key insights, and make data-driven decisions for your marketing strategies. Think about how this could transform your client interactions . By using AI to transcribe and summarise calls, you can easily revisit key points, ensuring you fully understand your clients' needs and preferences. This allows for more personalised and effective follow-up, strengthening client relationships.  Furthermore, consider the benefits for internal team meetings and brainstorming sessions . AI can help you keep track of all the ideas and decisions made, ensuring everyone is on the same page and that valuable insights aren't forgotten. This leads to more efficient teamwork and better-informed strategic planning for your marketing efforts.

Design Made Easy: Leveraging AI for Stunning Visuals

By Phil Gee • April 18, 2025
In the visually-driven world of online marketing, compelling graphics are essential for capturing attention and reinforcing your brand. While professional design skills are valuable, AI-powered design tools are making it easier than ever for business owners to create stunning visuals for social media, website banners, marketing materials, and more. Discover how AI can help you with layout suggestions, colour palettes, image enhancements, and even generating unique design elements, empowering you to create a visually appealing and consistent brand presence. Consider the impact of eye-catching social media graphics that you can create quickly and easily with AI assistance. Whether it's promotional posts, event announcements, or engaging visual content to break up text, AI can help you produce professional-looking designs without needing extensive design knowledge or hiring a graphic designer for every small task.  Furthermore, think about creating attractive website banners and marketing materials that align perfectly with your brand's aesthetic. AI tools can help you maintain visual consistency across all your online and offline presence, strengthening your brand recognition and making a positive impression on your audience.

Your AI Marketing Assistant: Supercharging Content Creation

By Ludovica Quaranta • April 18, 2025
Staring at a blank screen, struggling to find the right words? AI writing assistants are becoming invaluable tools for marketers, helping to overcome writer's block and streamline the content creation process. From brainstorming ideas and drafting social media posts to crafting compelling website copy and even outlining blog articles, AI can be your always-available writing partner. Learn how to effectively prompt and guide these AI tools to generate high-quality content that resonates with your target audience and saves you valuable time and effort. Think about how this can revolutionise your social media presence . Instead of spending ages crafting the perfect tweet or Facebook post, you can use AI to generate several options quickly, allowing you to choose the one that best fits your tone and message. Furthermore, consider the time saved when creating website content or blog posts .  AI can help you get the initial draft down, freeing you up to focus on refining and adding your expert touch. This allows for a more consistent and efficient content output across all your online platforms, helping you to connect with your audience more effectively.

Creating Engaging Video Without the Camera

By Phil Gee • April 18, 2025
Video continues to dominate the online landscape, but the thought of being on camera can be daunting for many business owners. Now, AI-powered platforms offer a revolutionary solution: the ability to create realistic and engaging videos using AI avatars. You can bring your messages to life, deliver presentations, explain your services, and connect with your audience visually, all without ever stepping in front of a camera. Discover how to craft compelling video scripts and use AI avatars to build your brand presence and engage your audience in a dynamic new way. Consider the possibilities for creating engaging social media videos that capture attention as users are scrolling through their feeds. AI avatars can deliver your key messages, showcase your expertise, or even present customer testimonials in a visually appealing format.  Furthermore, think about developing comprehensive online training modules or informative website explainers using your digital persona. This allows you to deliver consistent and professional video content without the need for repeated filming. Learn how to harness these AI tools to create impactful video content that resonates with your audience and elevates your brand's online presence.

The Power of AI Voice: Reaching Your Audience in New Ways

By Phil Gee • April 18, 2025
Imagine being able to share your expertise and connect with your audience through the engaging medium of audio, without the time constraints and potential discomfort of recording yourself.  Artificial intelligence now offers incredible tools that can transform text into natural-sounding voiceovers. This opens up exciting possibilities for creating audio content for podcasts, social media audio clips, website audio guides, and even personalised voice messages. Think about the potential for launching your own podcast , sharing valuable insights and building a loyal following through consistent audio episodes. AI voice technology can streamline the production process, allowing you to focus on creating compelling content without getting bogged down in recording and editing complexities. Similarly, consider the power of creating training resources using AI voice. You can easily develop audio lessons, walkthroughs, and explanations to supplement your coaching programmes or offer standalone learning materials, providing your clients with flexible and accessible ways to consume information. Learn how to leverage AI voice technology to expand your reach, cater to different learning styles, and add a unique and valuable dimension to your brand communication and educational offerings.
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Don’t take our word for it

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LIIGAH THROWER -
ART CONSULTANT

I recruited Phil to get my SM planning and Blog writing of the ground. In just one month I have achieved what I didn’t know working on SM for the whole last year. All my SM are linked up and batched. I have strong plan and understanding to go forward.
Phil is intuitive and over-delivers. He is the best advisor I have invested in since 2020. I am continuing to work with Phil and highly recommending him to other businesses.

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JOHN BULLOCK -

THE PAIN POINT COACH

Phil Gee has a particular set of skills that he has honed over many years experience that he has the power to unleash and send your business into the stratosphere. Taking me “sorry I don’t do IT” to a blogger, podcaster, mailchimp practitioner on an incredible journey. I highly value this strategical relationship and Phil is now part of my team


A woman wearing glasses and a jacket is smiling in a black and white photo.

BEV ROBERTSON -

CEO, APCC CONSULTANTS

We’ve used Phil for our social media training and online thought leadership work. It’s made such a huge difference to how we approach our online presence. His methods are very easy to follow and fun at the same time with lots of interactions in between sessions. Highly recommended.