AGENCY TRAINING

RUN or develop YOUR OWN MARKETING AGENCY

LEARN HOW TO SET UP YOUR AGENCY

We have run our agency since 2007. We have used social media since 2012 as a way of generating leads for clients and driving traffic to their websites.

We have had highs and lows like all businesses, but we are here 16 years later and we really enjoy helping and mentoring other creatives who would like to set up an agency, are talented in the marketing sphere, but may need help in growing their talent into a sustainable company.

Read below for more information about how Social Media Academy can help you to build your own agency.

HOW TO SET UP A SOCIAL MEDIA AGENCY

Starting a social media marketing agency can be a rewarding and challenging venture.

Here are some steps you can take to get started:

Define your target market and services: Identify the types of businesses and industries that you want to work with, and determine the specific social media marketing services that you will offer.
Develop a business plan: A business plan will help you define your goals, assess your competition, and outline the resources and strategies you will need to succeed.
Build your team: As your business grows, you may need to hire additional staff to help manage your clients and handle various tasks. Consider the skills and expertise that you will need in your team and start building your network of freelancers or employees.
Establish your brand: Choose a name for your agency and create a brand identity that reflects your values and target market. This may include developing a logo, website, and social media presence.
Market your services: To attract clients, you will need to market your agency and its services effectively. Consider using social media, networking events, and content marketing to reach potential customers.
Stay up-to-date: Social media is constantly evolving, so it's important to stay informed about the latest trends and best practices in the industry. Consider subscribing to industry newsletters, attending conferences and workshops, and joining relevant online communities to stay up-to-date.
Be professional and deliver high-quality work: To build a successful social media marketing agency, it's essential to maintain high standards of professionalism and deliver excellent results for your clients. This may involve working with them to develop and implement effective social media strategies, creating engaging content, and analyzing and reporting on the results of your efforts

WHO IS THIS FOR?

We have helped creative marketers from all kinds of backgrounds, including:

Graduates: You have completed further education in marketing, but are struggling to run your own agency business, with all the plates needing to be spun!
Ex agency staff: You've spent time working for a large agency but struggled working within the confines of a corporate set up.
Creatives: You have no problems producing amazing content but running your own business isn't top of your skill sets.
Change of career: Marketing is completely new to you, but social media excites you and you really fancy having a go at running your own agency.
Needing business focus: You feel that you need mentoring on various aspects of running your own agency.
Need more clients: You may have the best creation skills but how are you going to get clients to keep your agency afloat?

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what we can help you with

Starting a social media marketing agency can be a rewarding and challenging venture.

Here are some of the ways that Social Media Academy can help you:

Business set-up. Doing things correctly from the start is something you will grow to appreciate further down the line. This includes aspects including: sole trader or limited company? VAT registered? Business partners/team. Invoicing systems. Bank accounts. Insurances. Pensions. Plus lots more.
A clear and concise business plan: Not one of those 300 page documents that nobody ever looks at! This is a simple one page document that will become your focus for the future of your agency.
Knowledge of all platforms: Whilst you may be amazing on eg: Instagram, what if your next chat involves a legal company that only want help with Twitter and LinkedIn? You will need a decent knowledge of all channels, websites, email marketing and lots more.
Services & Pricing: What marketing services should you have available to offer clients and how much should you charge? Do you follow competitors or disrupt the market by offering something unique? Do you offer services to everyone or focus on a specific niche?
Systems: Running multiple channels for multiple clients, whilst it's very exciting, it can also be really challenging in many ways. Having systems set up correctly, will help you save countless hours, enabling your profit to be much higher and stress much lower!
Sales know-how: Businesses survive on sales. As we say, 'likes don't pay the bills'! So having a healthy sales pipeline in place is essential as is client retention. Sadly, social media doesn't tend to be the best source of new business for agencies, as most clients wanting help either loathe digital or use it very rarely, so having many alternative sales methods in place is imperative.
Team building: Before too long, as your agency grows, so it will be imperative that you have support. But where do you start? Employ or outsource? How much to pay? How to manage? How to protect your business? So many aspects involved in building your team in the right way with the right people.
Staying motivated: Keeping on top of your game is imperative to the success of your agency. New agencies are popping up daily so you need to stay on point, to ensure you keep your clients happy, your team happy and most importantly yourself happy.

Our coaching and mentoring programmes cover all of the above and lots more. This knowledge has been gained over many years and has proved imperative for so many of our clients.

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