SOCIAL MEDIA FOR the MEDICAL SECTOR

We provide a wide range of marketing services for dentists, doctors, opticians, physiotherapists or anybody else in the sector

Strategy

For the medical high street, building trust, authority, and providing valuable health information within your local community is key.


Our strategy focuses on establishing you as a reliable and knowledgeable resource.


We'll identify your target audience – local residents seeking specific services – and tailor a plan using platforms like Facebook (for community updates and health tips), potentially Instagram (for a visually appealing practice and team), and ensuring your online presence is optimised for local health-related searches (e.g., "dentist Southport," "optician Formby").

Content

Content for the medical sector should focus on providing helpful health information, answering common patient questions, showcasing your expertise, and building trust.


This could include tips for maintaining oral health, understanding eye care, advice on common ailments (general, non-specific), and introducing your team and their specialisations.


We'll ensure your content is accurate, easy to understand, and relevant to your local community's health needs.

Delivery

We'll help you maintain a professional and informative online presence, sharing valuable health insights and highlighting the services you offer.


This involves consistent social media updates, clear and concise information, and engaging with your local online community in a helpful and empathetic manner.


We'll guide you in managing online enquiries sensitively and professionally, building a reputation for excellent patient care.

Support

We'll provide ongoing support and analysis of your online engagement, tracking what information resonates best with your local audience.


We'll monitor your online reputation and provide guidance on responding to feedback professionally.


Our goal is to help you build a strong online presence that attracts local patients and reinforces your position as a trusted healthcare provider in the community.

LATEST medical BLOGS

Filling Chairs and Building Smiles: How Dentists Can Attract More Patients Using Instagram and Facebook

By Emma Maguire • April 27, 2025
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Streamlining Your Practice with Simple Digital Tools

By Charlotte Rothwell • April 18, 2025
In the busy environment of a healthcare practice, efficiency and effective communication are paramount. Leveraging the right digital tools can not only save your team valuable time but also enhance patient experience and streamline your online presence.  Here are some simple digital tools to consider for your local medical practice: Make Booking Easy: Online Appointment Scheduling Software: Implementing a user-friendly online appointment scheduling system can significantly improve patient convenience and reduce administrative burden. Patients can easily book appointments at their convenience, and your front desk staff can spend less time on the phone. Many systems can also send automated reminders, reducing no-shows. Communicate Securely and Efficiently: Secure Communication Platforms (If Applicable and Compliant): For certain types of practices where follow-up communication is necessary, exploring secure and HIPAA/GDPR-compliant communication platforms can streamline interactions with patients while ensuring data privacy. Manage Your Reputation Proactively: Online Review Platforms and Monitoring Tools: Online reviews are increasingly influential in healthcare decisions. Make it easy for satisfied local patients to leave reviews on platforms like Google, Yelp, or specialized healthcare review sites. Use monitoring tools to stay informed about your online reputation and respond professionally and promptly to both positive and negative feedback. Stay Connected and Share Information: Basic Email Marketing Platforms: Building an email list allows you to share important practice updates, health information relevant to your local community, and appointment reminders (with consent). Simple email marketing platforms make it easy to create professional-looking newsletters and stay in touch with your patient base. Want to simplify your online management and enhance your practice efficiency? Book a free 30-minute consultation call with us to discuss digital tools tailored to the specific needs of your local medical practice.

Local Hashtags to Reach Your Community's Health Needs

By Charlotte Rothwell • April 18, 2025
Hashtags act as vital links, connecting your practice with local individuals actively seeking healthcare information and services online. By strategically using a mix of general and, crucially, local hashtags, you can ensure your valuable content reaches the right people in your community when they need it most. Here's how to navigate the hashtag landscape for your local medical practice: Pinpoint Your Location: Local Service Tags are Essential: Be specific about your location. Use hashtags like #[YourTown]Dentist, #SouthportOptician, #[YourNeighbourhood]Physio. This helps people in your immediate vicinity find your services when they search online. Specify Your Services: Condition and Treatment Tags: Use hashtags that accurately describe the conditions you treat or the services you offer (e.g., #DentalImplants, #EyeExam, #SportsPhysio, #AcupunctureForPain). Combine these with your local tags for highly targeted reach. Engage Your Community: Local Health and Wellbeing Tags: Look for and participate in broader local hashtags related to health and wellbeing in your area (e.g., #[YourTown]Health, #LocalWellbeing, #Healthy[YourRegion]). This can connect you with individuals interested in health topics, even if they aren't immediately seeking your specific service. Learn from Others (Ethically): Observe the social media presence of other reputable healthcare providers in your local area (without directly copying their content). Note the hashtags they use that seem to be generating engagement within the local community. Balance Broad and Specific: Use a mix of broader health-related hashtags and very specific local ones to maximise your reach to both general health enthusiasts and those actively looking for your particular services nearby. Ready to effectively use local hashtags to connect with more patients in your community? CONTACT US HERE

Engaging Visual Content for Your Local Practice

By Charlotte Rothwell • April 18, 2025
In the healthcare sector, while professionalism and trust are key, engaging visual content can help you connect with your local community on a more human level and make important health information more accessible.  Here's how to use visuals effectively for your local medical practice: Create a Welcoming First Impression: Practice Photos and Videos: Showcase a clean, modern, and welcoming environment within your practice. High-quality photos and short video tours can help potential patients feel more comfortable and familiar with your space before their first appointment. Highlight the patient waiting areas, consultation rooms (without showing sensitive information), and the overall atmosphere of care. Simplify Complex Information: Infographics and Visual Explanations: Healthcare information can sometimes be complex. Use simple, well-designed infographics to visually explain common health conditions, treatment processes, or preventative care tips. These are easily shareable and can make important information more digestible for your local audience. Introduce Your Expertise: "Meet the Practitioner" Short Videos: Short, professional videos introducing your practitioners and their areas of expertise can build confidence. These videos can be informal yet informative, allowing your team to share their passion for their work and their commitment to patient care in the local community. Show the Human Side (Non-Clinical and Ethical): While maintaining professionalism, consider sharing carefully chosen behind-the-scenes glimpses that highlight the human side of your practice. This could be photos of your team participating in local community health events or celebrating a team achievement (always ensuring patient privacy is maintained). Want to create compelling and trustworthy visuals for your local medical practice? CONTACT US FOR A CHAT HERE

3 Ways Social Media Builds Trust in Your Local Practice

By Charlotte Rothwell • April 18, 2025
For medical locations like yours – whether you're a dental surgery in Birkdale, an optician in Southport, a physiotherapy clinic in London, or a complementary therapy centre across the region – building and maintaining the trust of your local community is absolutely paramount. In healthcare, people are making important decisions about their well-being, and your online presence plays a vital role in establishing confidence. Here are three key ways social media, when used thoughtfully, can strengthen that trust with potential and existing patients in your local area: Share Informative and Reliable Health Tips: Position Yourself as a Knowledgeable Local Resource: Instead of just promotional posts, make it a regular practice to share clear, concise, and evidence-based health information relevant to your specialisation and the common concerns of your local community. For a dental practice, this might be tips on maintaining oral hygiene or understanding different treatments. For an optician, it could be advice on choosing the right eyewear or recognising signs of eye conditions. By consistently providing valuable, easy-to-understand information, you position your practice as a knowledgeable and reliable resource, building trust before a patient even walks through your door. Remember to always adhere to ethical guidelines and avoid giving specific medical advice online. Introduce Your Caring and Qualified Team: Building Personal Connections within Your Community: Healthcare is a deeply personal matter, and patients want to feel comfortable and confident in the people who will be caring for them. Regularly introduce your team members through photos and short, friendly posts. Highlight their qualifications, their areas of expertise, and perhaps even a little about their connection to the local community. This humanises your practice, making it feel more approachable and less intimidating. When people see the friendly faces behind the services, it fosters a sense of familiarity and trust. Share Patient Experiences (Ethically and Anonymised/Consented): Positive feedback from other local patients can be incredibly powerful in building trust. With strict adherence to patient confidentiality and obtaining explicit consent, share anonymised testimonials or general positive feedback about the care and service your practice provides. Hearing about positive experiences from others in their local area can reassure potential patients that they will be in good hands. Focus on the positive outcomes and the caring nature of your team. Ready to build a stronger connection and greater trust with your local patients online? Contact us for a chat here

Don’t take our word for it

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DEAN FITZMAURICE -
MAVAS T/A MCDONALD'S

Phil and the team have managed our social media channels for just over a year now. The service is very personalised, professional and targeted to our business needs. I would recommend them for any social media management requirements.


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MARK BRYAN -

F&B FRANCHISEE DIRECTOR

Was a pleasure working with Phil on retail F&B brand projects like Costa Coffee and Kaspas Desserts from new concept launching new brands, products, new store openings to Group website design. He's a good guy to know and will help to build great awareness. Thank you Phil


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SHANE SESAY -
CEO, SESAYS BAR & GRILL

It's 5 years since I was introduced to Phil who has been helping me ever since to grow my business by knowing how to use my website properly and my social media. Plus the importance of having client data or email marketing which has really helped Sesay's Restaurant/Bar to grow here in Liverpool.