Social media will play a big part in your success and given that your business IS social media, you will feel under pressure to represent yourself in the correct manner online.

You will find that you will feel more comfortable with one or two platforms so use them to harness relationships, whilst sharing some of your content on all the other platforms approximately 3 times per week.

While networking and meeting people, try to get their contact details and then find them on social media and connect/follow them so that they will potentially see your future posts.

Your website is where most people who are interested in your services will look to do their 'due diligence' on you.

Sometimes less can be more on a website but for SEO purposes, adding regular updates is crucial so this is where blogging comes in as this will add keywords to your website plus it will tell Google that you are keeping your website fresh.

Use the blog posts as social media links back to your website, especially at the weekends when most people tend to have more headspace for reading articles.

Ensure that you have call-to-action buttons on each page and contact forms at least on the contact page.

Build up your database at every opportunity. At networking events. From inbound enquiries. Add the to your email marketing tool. Ideally separate them into 'pots' so that you can send targeted mailers out. Try to send one at least once a month but don't be scared of sending more frequently.

Use blog post content as the mailshot and maybe include an offer or a call to action at the bottom.

These can be gained from various campaigns including paid advertising on Facebook/Instagram.

You can set up a landing page on your website to gain their email info which can then be fed into your email marketing tool, to then send them targeted information.

Wow! Networking will always be the main thrux of getting new clients as you have the chance to chat face to face to many people.

Try to give yourself a target of meeting 6 new people each time, or even chatting to people you have met before to learn more about them.

People by from people and the  more they meet you the more chance of them remembering you for when they need your help.

Make sure you take at least a business card with you each time and gain as many email addresses at each event.

Also try to have an 'elevator pitch' at the tip of your tongue for when they ask you what you do.

Do not underestimate the power of printed products! 

A business card is the very minimum required, but a flyer, booklet, etc can really help when doing talks or taking to meetings to demonstrate more about what you can offer them. 

Also, printed clothing can be really useful when at events, especially a print on the back!

Many people really struggle to make cold calls either by phone or in person but getting training can really help. If not, then consider outsourcing this activity as it can really help to build up your sales pipeline.

Asking your happy clients to refer you to their colleagues and friends can really help to build up your pipeline too. Offering an incentive is a good way to add some inspiration.

Hmmmmm pricing!!! This will need to be determined by yourself depending on:-

• What you are offering
• The calibre of prospect
• Their budget
• Your competitor's prices
• Your reputation and experience
• Your confidence

I would suggest ALWAYS getting payment in advance of work or at the very least 50% deposit.

Our sector tends to work this way and it stops you from getting your fingers burnt at the end of the month/project if your client hasn't got the funds.

If anyone refuses to pay in advance, this tends to highlight that you will probably be chasing them at some point for payment.

In all the years of trading, I have only had issues regarding this once and that was from a close friend!!! Beware of working with friends and family!!

Thi swill be determined by how flexible you will be. Some people will pay you on receipt of invoice whilst others sometimes forget and need a gentle reminder.

With the management package, stopping posting can hamper their business but I have usually allowed a week of late paying before subtly suggesting that they are in danger of you stopping being able to post.

Blaming the fact that you have to pay your staff in advance usually gets over this issue

When deciding on your pricing structure, you may decide to hike up prices slightly to give you some 'wiggle room' to give discounts.

This can be good for websites whereas social media tends to be a set price.

I prefer to offer 'added value' than give discounts so you could offer more posts or an extra platform or an additional service like a blog post or email campaign per month included for free

You are able to increase prices as and when you want with the danger, obviously, of them changing their minds and cancelling.

Sometimes its better to stay the same price and keep them sweet!! You will get to know your clients and which ones will be at ease with an increase.

Each year it is worth looking at your prices and if you feel you should increase, then use that price moving forward for new clients.

You could even mention this to older clients so that they know you are looking after their best interests.

Retaining a client is as valuable as getting a new one! This is the key to keeping your income flowing and enabling you to grow. 

But beware that even if you give exemplary service the client may still leave due to their own personal issues so losing a client may sometimes be inevitable.

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