Social media training ad. Blue background, orange text. Includes lessons on marketing plans, content, graphics, and analysis.

The Essential 1-to-1 Marketing System for Start-Ups

Starting a business is hard enough without the headache of confusing marketing advice. Everyone tells you to "be on Instagram," but after 17 years in this game, I can tell you the honest truth: social media is only one piece of the puzzle.



This isn't a fluffy 'how to get more likes' course. This is a complete, one-to-one mentorship designed for UK start-ups and small businesses who are ready to build a powerful, consistent marketing engine from the ground up. We give you the strategy, the tools, and the confidence to stop guessing and start growing.

Your 4-Step Marketing System (4 x 90-Minute Sessions)

LESSON ONE - The Blueprint – Creating Your Bespoke Marketing & Business Plan

Before you spend a single penny or minute on promotion, you need a map. We work together to define exactly who your ideal customer is, what problem you solve, and what your goals are. This foundational session ensures every action you take is focused, removing the time-wasting scattergun approach forever.


LESSON TWO - The Efficiency Engine – Using AI to Duplicate Yourself


AI isn't the future—it's the now. This lesson strips away the complexity and shows you simple, practical ways to use readily available AI tools to save hours every single week. Learn to automate tasks, draft content quickly, and handle admin efficiently. It’s like hiring a virtual assistant for free!

LESSON THREE - The Connection Tool – Using Your Social Media Effectively


Now that you have a plan, we focus on the tactics. We cut through the noise of algorithms and vanity metrics. You will learn how to use the platforms that truly matter to your niche, creating content that engages your specific audience and drives them directly to your business.

LESSON FOUR - The Bottom Line – Getting Leads, Referrals & Enquiries


This is the most critical session. We stop talking about reach and start talking about revenue. We implement simple, proven systems for consistently generating quality leads and enquiries. We'll show you how to turn happy customers into automated referral sources, ensuring your pipeline is always full.

Why Choose Our 1-to-1 Training?

  • It's Personal: This isn't a group webinar. You get my 17 years of experience focused entirely on your business.
  • It's Practical: We focus on actionable steps you can implement immediately—no complicated theory, just results.
  • It's the Full Picture: We treat social media as one tool, integrating it into a bigger, smarter marketing strategy.


WHO WOULD BE MY COACH?

Phil is a social media expert of over 15 years standing. He and his team have managed the local social media accounts for over 400 businesses including McDonald's, Costa Coffee and Dreamworks.


Phil also coaches and mentors business owners who, whilst being great at running their businesses, are lacking in know how or confidence when it comes to marketing. His courses are designed to be easy to follow and for the information to become second nature by the end of his courses.


SOME CLIENT FEEDBACK

Man with short dark hair, wearing a suit jacket and dress shirt, smiling with a neutral background.
White background.

Social Media Academy are the go to guys for all things social media. I feel like I’m now ready to not only take on the scary world of social media but i'm also equipped with a positive mindset! A big thank you Phil

PAUL HARRIS, LAWYER

Man in pinstripe blazer smiles, holding a tablet, sitting against white background.
Blank white image.

Phil certainly knows his way around the current Social Media platforms, techniques and trends. His coaching style is friendly and relaxed, which many small business owners that are nervous about the whole Social Media issue find very reassuring.

PAUL WOLFENDEN, ONLINE RETAILER

Woman with brown hair, smiling, wearing a white top and black blazer, against a white background.
Empty image.

Phil is a really knowledgable guy he really takes the time to understand the business he is working with and explains everything in everyday language finally making social media for me accessible I feel so much more in control now thank Phil!!

ABIGAIL CAPSTICK, CONSULTANT

Interested in our COURSES?

We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.

SET UP A CHAT