OUR one page Marketing Plan

In the chaotic world of small business marketing, it's easy to feel like you're throwing spaghetti at a wall, hoping something sticks. But what if there was a roadmap, a clear and concise plan to guide your efforts? That's precisely what our One Page Marketing Plan offers. It's a no-nonsense approach that breaks down the customer journey into three distinct phases: Before, During, and After. 

By focusing on each stage with precision and intent, you can transform your marketing from a series of random acts into a powerful, results-driven system. Let's dive into the core principles of each phase, revealing how to attract, convert, and retain customers with a strategic, one-page focus.
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THE “BEFORE” PHASE

Before you can convert leads or delight customers, you must first capture their attention. This is the 'Before' phase, the crucial stage where you lay the groundwork for your entire marketing strategy. It's about understanding your ideal customer inside and out, crafting a message that resonates deeply, and positioning yourself as the solution to their specific problems.


This phase isn't about sales pitches or closing deals; it's about building awareness and creating a magnetic pull that draws potential customers into your orbit. By focusing on targeted outreach, irresistible offers, and strategic messaging, you'll build a solid foundation for the customer journey, ensuring that when they do encounter your brand, they're already primed to engage.

Deciding on your 3 campaigns each month.
To get the most out of our marketing, we need to pick a few key things to really focus on. This plan will help us decide on three main areas – could be services we offer, products we sell, or just important topics people are interested in – and these will be what all our marketing will be about next month. This way, we know exactly where we're putting our efforts and make sure it actually makes a difference.

What channels to use.
Knowing where our ideal customers hang out is dead important for choosing the right ways to reach them. Once we've picked those three focus areas, we'll have a think about where those specific people spend their time online and in real life. This means figuring out which social media sites they use, how we can get in touch with them properly (without being dodgy!), and what sort of blog posts they'd actually want to read. Getting our message in the right places means more people will see it.

What language and tone to use.
To really connect with the people we want to reach, we need to talk their language. After we've decided on the three main things to focus on, we'll work out the best way to chat to each group. This means thinking about the words they use, the kind of vibe they respond to, and how we can build trust and get them interested. Speaking to them in a way that feels familiar will help them listen to what we've got to say.

During (Converting Prospects into Customers)

In the “during” phase, you’re dealing with leads. Leads are people who know you and have indicated interest in what you have to offer by responding to your marketing message. In this phase, you’ll capture these interested leads in a database system, nurture them with regular value-building information and convert them into paying customers.


The goal of this phase is to get your leads to like you and what you have to offer enough to buy from you for the first time. Once they’ve bought from you, they become a customer and enter the third and final phase of your marketing process.

Effective lead capture systems are necessary to gather prospect information.
Capturing leads is the first step in building a relationship with potential customers. This involves using tools like landing pages, opt-in forms, and lead magnets to gather contact information. This allows businesses to follow up with prospects and nurture them through the sales process.

Lead nurturing systems build relationships and guide prospects toward conversion.
Lead nurturing involves providing valuable content and personalized communication to prospects. This builds trust and credibility, positioning the business as an expert in its field. Email marketing, automated follow-up sequences, and content marketing are essential tools for lead nurturing.

Sales conversion systems ensure a smooth transition from lead to customer.
A well-defined sales process is crucial for converting leads into paying customers. This involves understanding the customer's buying journey and providing the right information at the right time. Sales conversion systems should be designed to remove friction and make it easy for prospects to become customers.

THE “AFTER” PHASE

In the “after” phase you’re dealing with customers.
Customers are people who like you and what you have to offer enough to have paid you money at least once. In this phase, you’ll turn your customers into raving fans by delivering a world-class experience. You’ll then find ways of doing more business with them and increasing their lifetime value. Finally, you’ll create an environment where referrals continually come your way.

The goal of this final phase is to get your customers to trust you and buy more from you. This phase continues in an ongoing “virtuous cycle” where you deepen your relationship with customers, do more business with them and get more referrals.

Providing a world-class customer experience is paramount for retention and loyalty.
Exceeding customer expectations creates loyal customers who are more likely to make repeat purchases and refer others. This involves providing exceptional customer service, addressing concerns promptly, and going the extra mile to ensure customer satisfaction.

Increasing customer lifetime value maximises profitability per customer.
Focusing on customer retention and upselling or cross-selling existing customers is more cost-effective than acquiring new ones. This involves building strong relationships with customers and providing them with additional value.

Orchestrating referrals is a powerful way to generate new business.
Satisfied customers are a valuable source of referrals. By creating a referral program and encouraging customers to spread the word, businesses can generate high-quality leads at a lower cost.
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