A marketing plan is essential before embarking on posting on social media. 

• Who are your desired customers? 
• Where are they hanging out? 
• What do you want to tell them and how are you going to do this? 

Your marketing plan lays out a roadmap to ensure there is a real strategy behind everything that you post online. We will work through it all with you in simple steps to lay the foundations for your businesses' future.

We help you with EVERYTHING from setting up profiles, creating content, building up targeted followers and monitoring and reacting to all of your inbound enquiries and comments.

Once your marketing plan is done, your social media strategy will be so much easier and far more enjoyable too.

Social media is NOT a quick fix. Enquiries and sales may happen relatively quickly, but see social media as the marketing that will drive your business forward for many years, 

Your website is, in the main, where the business is done, rather than on social media, so it is imperative that you give as much focus to it as you would do to your social media. 

We can help you to manage your website so that it's 'singing from the same hymn sheet' as your other marketing, to keep everything in sync.

Social media will create awareness, but how do you get them along your pipeline right up to the invoicing stage? 

We can show you how to utilise plenty of online tools that can help you to automate much of teh leg work, allowing you to manage things much more effectively.

A brand is far more than just a logo. We can help you to have a fresh professional feel about your brand right across the web, social media, email marketing and printed products.

And what's more.....our training will equip you with all the tools and knowledge to be able to do this yourself!!

Explanation: This teaches you to use AI to instantly analyze and synthesise customer feedback from platforms like Google Reviews and TripAdvisor. The AI can identify key themes, sentiments, and common complaints, and then draft personalized, professional, and timely responses that can be reviewed and sent quickly, boosting your reputation.

Why it matters: Saves time on review management while showing every customer that you listen to their feedback, enhancing loyalty and trust.

Explanation: Focuses on using AI to speed up the tedious parts of Search Engine Optimisation (SEO). This includes AI-driven keyword research, generating optimised meta descriptions and titles, analyzing competitor content, and suggesting improvements to your page structure to better rank in both traditional and AI-generated search results (GEO).

Why it matters: Drives free, highly-qualified traffic to your website and helps you stay competitive in the evolving world of search.

Explanation: Learn to use AI to manage your customer email correspondence. This involves using AI to draft highly engaging and personalised email campaigns (for newsletters, follow-ups, or sales), schedule sends based on optimal times, and even categorise incoming replies to ensure the right person or automation system handles them instantly.

Why it matters: Keeps your customers engaged with less manual effort, ensuring timely communication and maximising the impact of your email marketing.

Explanation: This goes beyond single tools and focuses on connecting different platforms (like your CRM, website, email software, and AI generators) using simple automation tools (like Zapier). You learn to create seamless, multi-step workflows where data flows automatically, eliminating manual data entry and transfer.

Why it matters: Creates a truly 'smart' business environment, where all your digital tools work together, saving time and preventing human error.

Explanation: Focuses on applying AI within your Customer Relationship Management (CRM) system. This includes using AI to predict which deals are most likely to close, prioritize daily sales activities for your team, and automatically analyze data to provide clear, actionable insights into pipeline health and performance gaps.

Why it matters: Provides data-driven foresight, allowing you to allocate resources effectively and make confident decisions to boost revenue.