COURSE OVERVIEW
This course takes you beyond the basics,
including all the core social media launch skills you'd gain in
"The Get Going Course."
Guided by expert trainer Phil Gee, you'll then learn to master blogging, make sure you're found in local searches, confidently manage your website, and launch effective email campaigns that truly connect with your audience.
Think of it as building strong digital foundations for lasting success.
PERFECT FOR...
Are you a small business owner who...
- Has started with social media but is ready to build a more powerful online presence?
- Wants to use blogging, local search visibility, and email to attract customers consistently?
- Feels ready to take control of your website and digital communications?
- Needs a clear plan to connect all your marketing efforts for real business growth?
If so, this hands-on course is your next essential step!
what you will learn - part 1
Getting Started with Social Media: Perfect for those who want to get their social media up and running quickly. You'll learn what to post, when to post, how to attract followers, and how to get enquiries.
Choosing Your Main Channels: We'll help you pick and set up the main social media platforms, depending on who you want to reach.
Creating Engaging Visuals: Learn how to create eye-catching pictures and designs for your social media posts using easy-to-use design software.
Smart Content Planning & Scheduling: Discover how to plan your content effectively and use scheduling tools to make sure your posts go out regularly, driving people to your website.
Understanding Your Progress: Learn how to look at your online results to see how well you're doing.
what you will learn - part 2
Strategic Content Planning: Go deeper into planning your content, creating powerful topics for your blog, social media, and emails that truly speak to your ideal customers.
Blogging for Authority & Traffic: Master writing engaging blog posts, making them easy for search engines to find (basic website visibility tips), and publishing them on your website to show your expertise and bring in visitors.
Website Management & Updates: Gain confidence in looking after and updating your business website, making sure it stays fresh, appealing, and effective at finding new customers.
Local Search Visibility Mastery: Learn how to make sure your business pops up first when local customers search for your services on Google and other online maps, by improving your local online profile and listings.
Email Marketing Fundamentals: Discover how to build your email list correctly, design impactful newsletters (using email campaign software), and send campaigns that build relationships and encourage action.
Connecting Your Marketing Efforts: Learn how to link all your online activities together – from social media and blogs to emails and local search visibility – creating a powerful and smooth marketing system.
Course Details:
- Trainer: Phil Gee
- Duration: 6 practical sessions (structured for effective learning and putting things into practice)
- Format: 2 in person sessions, 4 online session on Zoom
- Location: Specific venue details will be announced upon booking. Our regular, professional locations include The Waterfront Hotel, Southport; Formby Hall Golf Club & Spa; and Trattoria 51, Liverpool City Centre.
- Resources: This course includes Phil's hands-on support in setting up important online tools and systems, plus lots of extra resources to help you succeed.
- What to Bring: Your laptop (fully charged!), and logins for your website, social media, and any existing marketing tools you use. Wi-Fi and power points will be provided.
Pricing & Booking:
- Course Fee: £850 per person (inc)
- Payments: Deposit 50% with balance on day 30
- Special Offer: 10% discount for payment in full prior to session 1
- Bringing a Colleague? Get 40% off for multiple attendees from the same company – a fantastic way to learn together!
WHO Will BE MY COACH?
Phil is a social media expert of over 17 years standing. He and his team have managed the local social media accounts for over 400 businesses including McDonald's, Costa Coffee and Dreamworks.
Phil also coaches and mentors business owners who, whilst being great at running their businesses, are lacking in know how or confidence when it comes to marketing. His courses are designed to be easy to follow and for the information to become second nature by the end of his courses.
SOME CLIENT FEEDBACK
Social Media Academy are the go to guys for all things social media. I feel like I’m now ready to not only take on the scary world of social media but i'm also equipped with a positive mindset! A big thank you Phil
PAUL HARRIS, LAWYER
Phil certainly knows his way around the current Social Media platforms, techniques and trends. His coaching style is friendly and relaxed, which many small business owners that are nervous about the whole Social Media issue find very reassuring.
PAUL WOLFENDEN, ONLINE RETAILER
Phil is a really knowledgable guy he really takes the time to understand the business he is working with and explains everything in everyday language finally making social media for me accessible I feel so much more in control now thank Phil!!
ABIGAIL CAPSTICK, CONSULTANT
Interested in our COURSES?
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.