effective email marketing

Are you a small business owner who...

• Wants to connect directly with your customers without relying solely on social media algorithms?
• Needs a powerful, yet simple, way to nurture leads and convert them into sales?
• Feels unsure about how to build an email list ethically and what to send?
• Wishes for a more reliable way to drive traffic to your website and special offers?

If so, this hands-on, one-day workshop is your solution!

what you will learn

Building Your List the Right Way: Discover ethical and effective strategies to collect valuable client contact data, ensuring consent and compliance.

Crafting Compelling Emails: Learn what to talk about in your emails – from engaging newsletters and helpful tips to irresistible promotions – and how to structure them for maximum impact.

Designing Beautiful Emails: Get hands-on with Mailchimp's easy-to-use platform to design professional, on-brand emails that grab attention and inspire action.

Sending & Scheduling Strategies: Understand the best practices for when and how to send your emails, ensuring they reach your audience at optimal times.

Segmenting for Success: Learn how to create targeted segments from your contact list based on opens, clicks, and other behaviours, enabling highly effective follow-up campaigns.

Analysing Your Results: Dive into your email campaign statistics to understand what's working, what's not, and how to continuously improve your email marketing efforts.