The importance of mixing up your social media content

Phil Gee
A woman is taking a picture of herself with a cell phone.

Too often, I see businesses and brands only posting sales pitches and promotional content on their social media channels. It's time to mix it up and offer your audience something of value.


Now, don't get me wrong. Promotional content is important. But if that's all you're offering, you're missing out on a huge opportunity to engage with your audience and build a loyal following. People don't want to be sold to all the time. They want to learn, be entertained, and feel like they're a part of something.


So, what kind of content should you be posting? Well, here are a few examples:


  • Tips and advice - Share your knowledge with your audience. If you're a business owner, offer advice on how to start a business, how to manage finances, or how to market effectively. If you're in the fitness industry, share workout tips and nutrition advice. This type of content shows your audience that you're an expert in your field and that you're there to help them.


  • Behind-the-scenes - People love to see what goes on behind the scenes. Give them a glimpse into your day-to-day operations, show them the people behind the brand, and take them on a tour of your office or workspace. This type of content helps to humanise your brand and build a connection with your audience.


  • User-generated content - Encourage your audience to share their experiences with your product or service. Share their photos, videos, and testimonials. This type of content is powerful because it shows potential customers how real people are using and benefiting from your product or service.


  • Trending topics - Stay up-to-date with current events and trending topics in your industry. Share your opinion or offer your expertise on the topic. This type of content shows that you're knowledgeable and in tune with your industry.


  • Entertainment - Don't be afraid to have some fun with your content. Share memes, funny videos, or behind-the-scenes bloopers. This type of content helps to lighten the mood and engage your audience on a more personal level.


Remember, social media is a two-way street. It's not just about promoting your product or service. It's about building a relationship with your audience and providing value. So, mix it up and diversify your content. Your audience will thank you for it.


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