Why should you go self employed as a social media manager?
Phil Gee
In recent years, social media has become an essential part of businesses' marketing strategies. With millions of users on various social media platforms, it has become an effective way for businesses to connect with their target audience and promote their products or services.
As a result, the demand for social media managers has increased, and more people are considering a career in this field. However, rather than working for a company, many are choosing to become self-employed social media managers. In this blog post, we will discuss why you should go self-employed as a social media manager.
- Flexibility: One of the biggest advantages of being self-employed is the flexibility it offers. As a social media manager, you can choose your own hours and work from anywhere as long as you have a computer and an internet connection. This means you can work around your schedule and take on other projects if you wish.
- Control: When you're self-employed, you have complete control over your workload and clients. You can choose the clients you work with, the projects you take on, and the rates you charge. This gives you the opportunity to build your brand and focus on the type of work you enjoy.
- Higher Earnings: As a self-employed social media manager, you can set your own rates and charge what you're worth. This means you can earn a higher income compared to working for a company, where your salary may be limited.
- Job Security: Being self-employed provides job security as you're not relying on one employer for your income. If one client decides to end their contract with you, you still have other clients to rely on. This means you're not at risk of losing your entire income if one client decides to end their contract.
- Growth Opportunities: Being self-employed as a social media manager also provides growth opportunities. You can take on more clients and grow your business, hire a team to support you, and even expand into other areas such as consulting or coaching.
In conclusion, going self-employed as a social media manager offers a range of benefits such as flexibility, control, higher earnings, job security, and growth opportunities. However, it's important to note that being self-employed also comes with its own set of challenges such as managing your own finances, finding clients, and managing your workload effectively. But with hard work and dedication, it can be a rewarding and fulfilling career choice for those who enjoy working independently and have a passion for social media.
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Look, I've seen a lot of changes in the digital world since 2007. I was there for websites, social media, and everything in between. But I’m telling you straight: this AI shift is the biggest opportunity of our lifetime. You're seeing it, you're hearing about it, and you might even be scared by it. But while everyone else is debating or procrastinating, you need to be running. This is why you need to stop messing about and jump on the AI train now. 1. The War Is Already Here (White Collar Too!) People are losing their jobs right now, and this time, the AI is coming for the office work—the admin, the drafting, the repetition. Nobody cried when robots took over the most mundane tasks, but suddenly, when AI touches the manager's job, it's a problem. Here’s the punchline: Nobody owes you anything. This is business; it's war. You need to adjust, figure it out, and use this technology to protect your business. Don't waste time on excuses or silly ideologies. 2. You Are Sitting on a Gold Mine If you’re a small business owner, entrepreneur, or work in marketing or customer service, you are uncomfortably fortunate. You are in the sector that will taste the impact of AI first, hardest, and fastest. This gives you an incredible advantage. Why? Because you are already interacting with the tools and seeing what works in real life, not just in PowerPoint decks. You have the chance to be the loudest, most practical voice in your organisation, but only if you become a practitioner of these tools. 3. The Two Rules to Win: Tech Mastery and Deep Humanity To win the next 25 years, you have to go hard in two completely opposite places: Rule 1: Tech Mastery (The Hands). Don't be the architect who delegates; be the practitioner . I still write the copy for my own posts because you have to understand the tools deeply. Your knowledge of how to use the software is your biggest asset. Get your hands dirty now. Rule 2: Deep Humanity (The Heart). As the AI handles the mundane tasks that used to eat up your time, the human part becomes incredibly valuable. We need to scale the unscalable: genuine kindness, surprise and delight, emotional connection, and showing you truly care about your customer. This is the difference between a real connection and a cold, automated answer. 4. Speed is Your Only Moat While big corporations are still holding meetings about meetings, you, the small business owner, are already running. In business, speed beats scale every time. The window to gain an advantage is right now. The Ultimate Business Truth: Everything in business is bullsh*t except for two things: Your Team (most important) and Your Customer (everything else). Use AI to free up the time you spend on the busywork so you can focus 100% on serving your customers with humanity. The Brand Battle: As technology commoditises service and data, Brand is the ultimate moat . Build your personal brand and reputation now, because in a world where AI can automate everything else, the battle will be fought over who has the deepest, most trusted emotional connection with the customer. This Is Your Moment. This technology sits on the Mount Rushmore of human innovations. It is electricity; it is like when the plane was invented. You are in the right spot, but you have to squeeze this opportunity hard enough . Don't look back in five years with regret. Ready to build a strategy that combines Tech Mastery and Deep Humanity?
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I’m telling you straight: What’s happening with AI right now is the biggest opportunity we've seen since the internet first hit retail. I was there for the websites in '97, I was there for social media in '07, and I’m telling you, this is the one you absolutely cannot miss. Most people are still debating the concept, while the smart money is already running. This is the truth you need to understand: 1. You Are Uncomfortably Fortunate. If you are a small business owner, an entrepreneur, or anyone working in marketing or customer service, you are in the perfect spot . Your industry is the one that will be impacted first, hardest, and fastest by AI integration. Why? Because the tools are designed to streamline the very tasks you do every day. This means you have an unbelievable advantage if you choose to act now. You have the chance to be the loudest voice in your industry, simply because you’re a practitioner and you’re experiencing these tools in real life. 2. The Two Rules to Win: Hands and Heart You have to go hard in two completely opposite places—and this is the punchline: Rule 1: Go All-In on the Tool (The Hands). Do not be the manager who delegates AI; be the practitioner . You need to get your hands dirty with every single tool available. Your knowledge of how to actually use the software is your greatest asset. As technology makes things like writing copy a commodity, those who deeply understand the mechanics of the tools will be the ones who win the game. Humility is the pathway to success here—get stuck in and master the tech. Rule 2: Double Down on Humanity (The Heart). As the 'robot' part of your business grows, the 'human' part becomes uncomfortably valuable. The more we lean into AI for the mundane tasks, the more we need to scale the unscalable parts of business: genuine kindness, surprise and delight, emotional connection, and showing you truly care about your customer. This is the Flintstone mentality —it’s the human touch that AI simply cannot replicate, and that is where your market leverage lies. 3. Speed is Your Biggest Advantage. While big corporations are still holding long meetings about their 2026 AI strategy, you, the small business owner, are already running. In business, speed beats scale every time. The window to gain an advantage is right now, and it will not last. You must make the time, cut out the pointless admin, and prioritize mastering these tools. 4. Brand is the Ultimate Moat. As technology commoditises data and service delivery, the only thing that separates you from the competition is brand and reputation . When buying decisions become passive (e.g., an AI agent reorders deodorant for you), the battleground is set on who has built the deepest, most trusted, emotional connection. Build your personal brand now—it's your greatest protection for the future. This Is Your Moment. Do Not Live with Regret. You are sitting in the perfect moment in history. You have the opportunity to transform your business with unparalleled efficiency. Don't live with the regret of letting this moment pass you by. Ready to stop messing about and build the two-sided strategy—Tech Mastery and Deep Humanity—that will make your business unstoppable?
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Many people use the words "website" and "app" to mean the same thing, but for a business, the difference is very important. Understanding this can help you decide what you need to grow. A website is mainly for showing information . Think of it like an online brochure or a digital shop window. You go there to read about a business, see their products, and find their contact details. While it might have a contact form or a blog, its main job is to present content for you to look at. A web app , on the other hand, is a tool for doing things . It’s software you access through a web browser. The user actively interacts with it to get a task done. For example, a web app could be a secure client portal where your customers log in, a project management tool for your team, or a personalised planner for your coaching clients. It’s an interactive tool that performs a specific function for the user. A good way to think about it: A website is like a book you read. A web app is like a computer programme you use. For your business, a website is essential for being found, but a custom web app is what makes your business run smoother and helps you provide a better, more personalised service to your clients.