The "Less Is More" Toolkit: My ADHD-Friendly App Philosophy

Phil Gee
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For years, I chased the dream: that one magical app that would do everything. You know the one – CRM, task manager, invoicing, project tracker, all rolled into a single, glorious digital beast. It felt like the answer to all my organisational woes, especially with my ADHD brain.


The reality? It ended up having the opposite effect. I'd jump in to add a simple task, and before I could even type it, my eye would catch a notification about an overdue invoice or a deal to chase. My brain would immediately jump ship, and the original task? Gone, vanished into the digital ether.


It took me a long time to realise that for a brain that thrives on clear pathways and minimal distractions, the "all-in-one" solution was actually the enemy. My biggest breakthrough came when I embraced the idea of single-function apps. If an app's primary job is to manage tasks, that's all it does.


No tempting sidebars, no flashing alerts from other modules. This approach has been a game-changer for my focus and productivity. It's about finding tools that work with my ADHD, not against it, by removing the constant invitation to get sidetracked. This simple philosophy has transformed how I manage my day, my projects, and ultimately, my business.


Google's Dynamic Trio: Keep, Tasks & Calendar –


When it comes to keeping my day running smoothly, I rely heavily on Google's suite of apps. They're straightforward, widely accessible, and crucially, they stick to their lanes. This "one app, one job" approach is a godsend for my ADHD brain, preventing the digital clutter that leads to distraction.


1. Google Calendar: Your Time Anchor

Google Calendar is my digital diary. It's where every appointment, meeting, and time-blocked session lives. Why does it work? It's super simple and visually clear. When I need to add an event, I open Calendar directly, click the time slot, type it in, and add a reminder. Done. No other features to tempt me away. I also use colour-coding for different types of events (work, personal, client calls) for a quick visual overview, and I set up recurring events so I don't have to constantly re-add regular meetings.


2. Google Tasks: Your No-Fuss To-Do List

For all my actionable items, Google Tasks is my go-to. It's exactly what it says on the tin: a simple, straightforward list. There are no fancy features to get lost in, which means I can get in, add my task, and get out quickly. I typically open it as a sidebar in my Gmail or Calendar, type the task, and add a due date if needed. For bigger tasks, I break them down into subtasks to make them less daunting. It's quick, efficient, and keeps me focused.


3. Google Keep: Your Digital Scrapbook

Google Keep is my versatile space for quick notes, ideas, lists, and saving content. It's incredibly flexible and visually oriented, making it ideal for quickly dumping information without needing to organise it perfectly right away. I use it for jotting down sudden thoughts, creating simple checklists, or – and this is a big one – copying and pasting long articles or content I want to read later. This stops me from getting sidetracked by it right now. I use simple labels (like "To Read" or "Ideas") to easily find notes later, but I don't overcomplicate the system.


Gemini: My AI Sidekick and Seamless Integrator


For my AI needs, Google Gemini is my chosen agent. While tools like ChatGPT are powerful, Gemini's deep integration with the Google ecosystem is what makes it a game-changer for me, especially with my ADHD. It significantly reduces the friction of moving information between different tools.


Gemini isn't just a smart AI that generates text or brainstorms ideas; it's also a fantastic digital assistant that directly interacts with my Google apps.

Here's how I use it to keep everything connected:

  • Adding to Calendar: If I'm chatting with Gemini and decide I need to schedule something, I can simply prompt it, "Add 'Client follow-up call at 10 AM tomorrow' to my Google Calendar." It understands and creates the event directly.
  • Adding to Tasks: Need to remember a new to-do? I just tell Gemini, "Add 'Research new social media trends' to my Google Tasks." Or even more specific, "Remind me at 3 PM to email Sarah via @Google Tasks."
  • Saving to Keep: If Gemini generates a brilliant idea or I want to save a summary of a conversation it's helped with, I can instruct it, "Save this response to a new note in Google Keep."

This seamless flow means I can capture information and organise it almost instantly, without losing my train of thought or getting sidetracked by opening multiple apps. It's like having a super-efficient personal assistant who anticipates my next move and keeps everything tidy.


Trello: Visualising My Projects (Without the Overwhelm)


While my Google apps handle my daily tasks and quick notes, for more structured projects and collaborative work, Trello has proven to be an invaluable tool. It’s a visual project management platform that uses "boards," "lists," and "cards" to organise tasks.


What makes it particularly effective for a mind like mine? It's highly visual. My brain loves to see things laid out in a clear, accessible way. This visual structure prevents the information overload that can come with complex projects, allowing me to focus on specific stages without getting lost in the details.


Here’s how I use it to keep my projects on track:

  • Separate Boards for Projects: To avoid overwhelming myself, I create a separate Trello board for each major project or client. This keeps everything contained and reduces visual clutter.
  • Simple Lists: Within each board, I stick to very simple, intuitive lists. Typically, these are "To Do," "Doing," and "Done," or specific project stages like "Drafting," "Review," and "Published." This allows me to see progress at a glance.
  • Cards for Tasks: Each individual task within a project becomes a "card." I keep the descriptions on these cards concise and to the point, avoiding the trap of getting bogged down in too much detail at this stage.
  • Colour-coding and Due Dates: I use colour-coding for priority or type of task, and crucially, I set due dates on cards. These visual cues serve as powerful reminders and help me prioritise without needing to dig deep into each task.

Trello provides that perfect balance of visual clarity and structured organisation, allowing me to manage larger projects effectively without falling into the "overwhelm" trap.


Fireflies.ai & Zoom's AI Companion: My Meeting Memory Boosters



Meetings can be a real challenge for many ADHD brains. We want to be present, engaged, and contribute, but also remember every key decision and action point. This often leads to frantic scribbling, missing crucial details, or simply feeling overwhelmed. That's where Fireflies.ai has been an absolute game-changer.


Fireflies.ai is an AI tool that joins my online or even in-person meetings. It automatically records, transcribes, and summarises everything that's said. This means I no longer have to worry about taking detailed notes; I can fully focus on the conversation, listen intently, and participate meaningfully. It's truly liberating.


Here’s how these tools have transformed my meeting management:

  • Automated Summaries: After every call, Fireflies.ai sends me a concise summary, highlighting key decisions, discussion points, and most importantly, tasks assigned to each participant. This ensures nothing slips through the cracks.
  • Searchable Transcripts: If I need to recall a specific detail from a past meeting, I can easily search the full transcript rather than relying on my often-forgetful memory or trying to decipher hurried notes.
  • Prepared for Next Steps: Before any follow-up meeting, I quickly review the Fireflies.ai summary. This instant refresh ensures I'm always prepared, remembering exactly what was discussed and agreed upon previously.

I'm currently trialling Zoom's recently added AI Companion which offers similar functionalities. The goal is to see if I can consolidate my tools and cut down on subscriptions, but the core benefit of automated, intelligent meeting notes remains invaluable.


These tools aren't just note-takers; they're memory boosters that significantly reduce post-meeting anxiety and improve my overall productivity.


Notion: The "Grown-Up" Experiment (Using it Wisely)


So, I'm trying to be a "grown-up" – which, for me, means exploring tools like Notion. It's an incredibly powerful and flexible workspace for notes, tasks, project management, and databases. It promises to do everything, and that's precisely why I'm approaching it with caution! As I've learned, the "all-in-one" solution can quickly become overwhelming for my ADHD brain.


My goal with Notion is to integrate it wisely into my existing suite of single-function apps, without falling into the trap of using it for every single thing. It’s a delicate balance, and I'm still in the process of finding the best way to make it work for me, rather than becoming another source of distraction.


Here's my current approach to this "grown-up" tool:

  • Single Purpose Focus: Instead of trying to shift all my daily tasks and quick notes into Notion, I'm consciously reserving it for very specific, more formulated processes that genuinely benefit from its powerful database capabilities.
  • Linked, Not Overlapping: The aim isn't to replace my tried-and-tested Google suite or Trello boards. Instead, Notion is meant to complement them. I'm exploring linking information where appropriate, using it for things that benefit from a structured database (like content planning pipelines or detailed client onboarding checklists), while my quick, daily tasks remain firmly in Google Tasks.
  • Controlled Integration: I'm deliberately taking my time to understand its features and how they can enhance, rather than complicate, my existing workflow. It's a careful experiment in leveraging its power without getting lost in its vastness.

Notion offers immense potential, but for a brain like mine, the key is discipline and a clear understanding of its role within my overall system. It's a journey towards more sophisticated organisation, but one taken with careful, measured steps.

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By Phil Gee February 4, 2026
The second Monday in January marks Clear Off Your Desk Day . On the surface, it’s an annual reminder to tidy up your workspace, sort your pens, and file away that mountain of paperwork. But for me, and anyone else living with ADHD , this day is about so much more than just "cleaning." The ADHD "Mental Clutter" I’ll be honest with you: having a messy desk is my default setting. But here’s the problem—when my physical space is cluttered, my output hits a brick wall. For the ADHD brain, every stray post-it note, unwashed coffee mug, or random charging cable is a "distraction signal." My brain tries to process all of it at once, which makes focusing on actual work nearly impossible. A messy desk leads to a messy mind, increased stress, and that dreaded feeling of being overwhelmed before the day has even started. Why this day matters Clear Off Your Desk Day is the perfect excuse to hit the "reset" button. It’s not just about the physical act of dusting; it’s about creating a workspace that promotes mental clarity and creativity. Starting the year with a clean slate (and a clean desk) sets the stage for a much more productive and efficient year ahead. How to get involved Whether you’re a fellow "ADHD-er" or just someone whose desk has become a bit of a dumping ground, let’s use today to refresh our spaces.  Here are a few ways you can join in: The "Before & After": Take a photo of your current chaos and then one of your tidy workspace. The transformation is always so satisfying! Decluttering Challenge: Pick one drawer or one corner of your desk to tackle first. You don't have to do it all at once. Productivity Hacks: Once it’s clean, think about what you actually need on your desk. If you haven't used it in a month, move it. Go Green: Use recycled boxes or jars to organise your supplies—it’s better for the planet and your pocket. Let’s see your desks! I’m challenging all our followers to spend 15 minutes today clearing the decks. Share your photos and tag us @onlineguruuk—let’s inspire a desk-clearing movement together!
By Phil Gee January 30, 2026
f you’ve been feeling the pressure to spend your entire week filming and editing videos just to stay relevant, we have some very good news for you.  At Social Media Academy , we’ve been looking at the latest data on what businesses are actually posting in 2026, and the results are clear: The era of "video at all costs" is officially over. Here is how the smartest brands are telling their stories this year. The Breakout Star: The Carousel (+24.6%) 📈 Carousels (those "swipeable" posts with multiple images) have exploded this year. They’ve jumped from a tiny fraction of content to nearly a quarter of everything we see online. Why it works: Our data shows that Carousels get 12% higher engagement than videos on average. Why? Because they keep people on your post longer as they swipe through your tips. They are the absolute best way to share educational content or "B2B" advice without needing a film crew. The Reliable Backbone: Images (+7.7%) 🖼️ Don't listen to anyone who says "photos are dead." With nearly 60% of all posts being single images, they remain the reliable backbone of a successful feed. A high-quality, professional photo still stops the scroll better than almost anything else. The Video Reality Check (-34.6%) 📉 This is the big one. We’ve seen a massive drop-off in video volume. It’s not that video doesn't work; it’s that brands are stopping the "filler" content. People are only hitting "record" when they have something high-impact and valuable to say. Quality has officially beaten quantity. Stories and Reels: Strategic & Intentional While Stories are up slightly (+1.6%) as a tool for building "behind-the-scenes" trust, Reels have dipped slightly (-1.1%). The "Reels or Die" panic has settled down. Short-form video is now just one tool in the box, rather than the whole box itself. Expert Insight: Why "The Swipe" is a Win for You At Social Media Academy , we love Carousels because they are a massive win for busy business owners. They are faster to produce than video. They are easier to approve and schedule. They drive more saves and shares because they provide actual value. Want to master "The Swipe"? Not sure how to turn your expertise into a high-performing Carousel? We can help. At Social Media Academy , we offer single-session training on Content Creation & Storytelling . We’ll show you how to create "swipeable" content that builds trust and gets your audience engaging with your brand. Book your Content Masterclass with Social Media Academy today.
By Amelia Waller January 30, 2026
At Social Media Academy , we don’t believe in follow-the-leader marketing. We look at the numbers. Our latest data has revealed three major shifts that will define how you grow your business this year.  If you want to stay ahead of your competition, here is what you need to know about the 2026 landscape. 1. The Threads Takeover is Real 📈 If you’ve been "waiting and seeing" with Threads, the wait is over. Between January and December, engagement and posting volume on the platform grew by over 300% . It’s no longer a playground for early adopters; it’s a pillar of modern social strategy. The 2026 Strategy: Move your "hot takes," quick tips, and community conversations here. It is the perfect place for text-based engagement that actually gets seen. 2. The LinkedIn "Source of Truth" 🏢 There’s been a lot of talk lately about personal profiles being the only way to grow on LinkedIn. But the data tells a different story: LinkedIn Company Page activity is steadily climbing. In an era of AI-generated noise and "influencer fatigue," people are looking for a source they can trust. Your Company Page has become that source of truth . The 2026 Strategy: Don’t abandon your Page for personal profiles. Think of it as a "Hub and Spoke" model. Your employees (the spokes) generate the interest and traffic, but your Page (the hub) is the verified portfolio that actually converts those leads into customers. 3. The Mid-Week Power Surge 🕧 When you post is just as important as what you post. While Wednesday remains the powerhouse for engagement, Thursday is rapidly catching up as the second most active day for social activity. The 2026 Strategy: Front-load your high-value, "must-see" content for Tuesday through Thursday. This is when your audience is most active and ready to engage. Save your experimental or lower-stakes posts for the weekend dip.
By Phil Gee January 30, 2026
Social Media in 2026: Where Should Your Business Actually Be? If you feel like social media is changing faster than you can keep up with, you aren’t imagining it. We’ve just analysed the Platform Shift 2025 data, and the landscape for 2026 looks very different than it did even twelve months ago. At Social Media Academy , we’re all about making sure you don’t waste your energy on platforms that don’t move the needle. Here is our "straight-talk" breakdown of where the smart money is going this year. The "Big Two" are Changing Facebook remains the undisputed king for local community reach, holding a massive 44.6% of the share. For example, if you are a local shop or service in Liverpool, you still HAVE to be here. However, with a slight dip of -1.8%, it’s no longer about posting for the sake of it; it’s about being an active part of the community. Instagram has seen a significant shift, with a -7.7% dip in volume. The era of "quantity" is over. In 2026, it’s all about Quality Storytelling . One really good, "human" Reel or a series of authentic Stories is worth more than ten polished but soulless grid posts. The Big Winners: X and LinkedIn The biggest surprise this year? X (formerly Twitter) is back with a bang, seeing a 6.1% resurgence . It is once again the go-to place for real-time brand presence and being part of the global conversation. Matching that growth is LinkedIn Company Pages , also up by 6.1% . This is now the essential anchor for B2B authority. It’s where people go to do their "due diligence" to see if you really are the expert you claim to be. Coupled with LinkedIn Profiles (up 0.4%), employee advocacy is a priority for any serious brand in 2026. The New Kids & The Specialist Pillars Keep an eye on Threads and Bluesky . They may have a small slice of the pie right now, but they are the "early adopter" choices for niche communities. If you like being ahead of the curve, these are the places to start experimenting. Don’t ignore TikTok . While its total share is still just 1.0%, the volume of content has tripled year-over-year. It’s no longer just for viral dances; it’s a powerhouse for brand discovery. Meanwhile, YouTube remains a static but solid pillar for those committed to long-form video and Shorts. Our 2026 Strategy Advice: Don't try to be everywhere. Pick the top 3 platforms where your specific niche actually hangs out. Prioritise Trust. With Google Business updates becoming more selective (-3.2%), make sure your profile is "high quality" rather than just "frequently updated." Be Human. Whether it’s a LinkedIn Profile or a TikTok video, people in 2026 want to buy from people they trust, not faceless logos. Confused about where your business fits in the 2026 mix? Book a single-session "Strategy Audit" with Social Media Academy . We’ll look at your current stats and help you decide exactly which platforms deserve your time—and which ones you can safely ignore.
By Amelia Waller December 19, 2025
You’re posting, but the audience isn’t responding. You feel like you’re shouting into the void. We’ve worked with hundreds of independent businesses, and the ones who win aren't luckier—they just follow a simple, repeatable checklist. We call these the Four Pillars of Maximum Engagement. If you follow these four simple rules, the algorithms (and your audience) will reward you. Pillar 1: Conversation is Currency Most people treat social media like a megaphone—they shout their offer and walk away. That's wrong! Social media is a two-way conversation . Engagement is the algorithm's fuel. Your Action: Stop posting and start asking. Every piece of content should include a question. Respond to every comment, even if it's just a simple emoji or "Thanks!" The more you talk back, the more the platform shows your content. Pillar 2: Consistency Wins the Day We see clients post ten times in one week, then vanish for three. That doesn't work. The algorithm rewards consistency because it tells the platform that your page is reliable. Your Action: Stick to a simple schedule (like the checklist we gave you!). It's better to post two great pieces of content every week without fail than ten pieces one week and zero the next. Build trust by always being there. Pillar 3: Use All the Tools You can't just post a photo anymore. Every social platform wants you to use all of its shiny new toys: Stories, Reels, Carousels, Polls, and Live Videos. Your Action: Don't just post your main content. Share it to your Stories . Use a Poll to ask your audience's opinion. Use a Reel to show a quick tip. The platforms reward you for using the features they want you to use, giving you a boost in visibility. Pillar 4: Go Back and Dig This is the secret weapon: Don't just engage with the people who comment on your posts. Go out and engage with them first. Your Action: Dedicate time each day to go to your audience's profiles, scroll through their feeds, and leave genuine comments on their content. Like their photos, share their useful posts, and show them you’re listening. That energy always comes back to you! If you're ready to stop being ignored and start seeing real results, you don't need a miracle; you just need a better system. We can show you how to build the habit that turns those four pillars into daily success.
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By Phil Gee November 21, 2025
Look, I've seen a lot of changes in the digital world since 2007. I was there for websites, social media, and everything in between. But I’m telling you straight: this AI shift is the biggest opportunity of our lifetime. You're seeing it, you're hearing about it, and you might even be scared by it. But while everyone else is debating or procrastinating, you need to be running. This is why you need to stop messing about and jump on the AI train now. 1. The War Is Already Here (White Collar Too!) People are losing their jobs right now, and this time, the AI is coming for the office work—the admin, the drafting, the repetition. Nobody cried when robots took over the most mundane tasks, but suddenly, when AI touches the manager's job, it's a problem. Here’s the punchline: Nobody owes you anything. This is business; it's war. You need to adjust, figure it out, and use this technology to protect your business. Don't waste time on excuses or silly ideologies. 2. You Are Sitting on a Gold Mine If you’re a small business owner, entrepreneur, or work in marketing or customer service, you are uncomfortably fortunate. You are in the sector that will taste the impact of AI first, hardest, and fastest. This gives you an incredible advantage. Why? Because you are already interacting with the tools and seeing what works in real life, not just in PowerPoint decks. You have the chance to be the loudest, most practical voice in your organisation, but only if you become a practitioner of these tools. 3. The Two Rules to Win: Tech Mastery and Deep Humanity To win the next 25 years, you have to go hard in two completely opposite places: Rule 1: Tech Mastery (The Hands). Don't be the architect who delegates; be the practitioner . I still write the copy for my own posts because you have to understand the tools deeply. Your knowledge of how to use the software is your biggest asset. Get your hands dirty now. Rule 2: Deep Humanity (The Heart). As the AI handles the mundane tasks that used to eat up your time, the human part becomes incredibly valuable. We need to scale the unscalable: genuine kindness, surprise and delight, emotional connection, and showing you truly care about your customer. This is the difference between a real connection and a cold, automated answer. 4. Speed is Your Only Moat While big corporations are still holding meetings about meetings, you, the small business owner, are already running. In business, speed beats scale every time. The window to gain an advantage is right now. The Ultimate Business Truth: Everything in business is bullsh*t except for two things: Your Team (most important) and Your Customer (everything else). Use AI to free up the time you spend on the busywork so you can focus 100% on serving your customers with humanity. The Brand Battle: As technology commoditises service and data, Brand is the ultimate moat . Build your personal brand and reputation now, because in a world where AI can automate everything else, the battle will be fought over who has the deepest, most trusted emotional connection with the customer. This Is Your Moment. This technology sits on the Mount Rushmore of human innovations. It is electricity; it is like when the plane was invented. You are in the right spot, but you have to squeeze this opportunity hard enough . Don't look back in five years with regret. Ready to build a strategy that combines Tech Mastery and Deep Humanity? 
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By Phil Gee November 21, 2025
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By Phil Gee November 21, 2025
I’m telling you straight: What’s happening with AI right now is the biggest opportunity we've seen since the internet first hit retail. I was there for the websites in '97, I was there for social media in '07, and I’m telling you, this is the one you absolutely cannot miss. Most people are still debating the concept, while the smart money is already running. This is the truth you need to understand: 1. You Are Uncomfortably Fortunate. If you are a small business owner, an entrepreneur, or anyone working in marketing or customer service, you are in the perfect spot . Your industry is the one that will be impacted first, hardest, and fastest by AI integration. Why? Because the tools are designed to streamline the very tasks you do every day. This means you have an unbelievable advantage if you choose to act now. You have the chance to be the loudest voice in your industry, simply because you’re a practitioner and you’re experiencing these tools in real life. 2. The Two Rules to Win: Hands and Heart You have to go hard in two completely opposite places—and this is the punchline: Rule 1: Go All-In on the Tool (The Hands). Do not be the manager who delegates AI; be the practitioner . You need to get your hands dirty with every single tool available. Your knowledge of how to actually use the software is your greatest asset. As technology makes things like writing copy a commodity, those who deeply understand the mechanics of the tools will be the ones who win the game. Humility is the pathway to success here—get stuck in and master the tech. Rule 2: Double Down on Humanity (The Heart). As the 'robot' part of your business grows, the 'human' part becomes uncomfortably valuable. The more we lean into AI for the mundane tasks, the more we need to scale the unscalable parts of business: genuine kindness, surprise and delight, emotional connection, and showing you truly care about your customer. This is the Flintstone mentality —it’s the human touch that AI simply cannot replicate, and that is where your market leverage lies. 3. Speed is Your Biggest Advantage. While big corporations are still holding long meetings about their 2026 AI strategy, you, the small business owner, are already running. In business, speed beats scale every time. The window to gain an advantage is right now, and it will not last. You must make the time, cut out the pointless admin, and prioritize mastering these tools. 4. Brand is the Ultimate Moat. As technology commoditises data and service delivery, the only thing that separates you from the competition is brand and reputation . When buying decisions become passive (e.g., an AI agent reorders deodorant for you), the battleground is set on who has built the deepest, most trusted, emotional connection. Build your personal brand now—it's your greatest protection for the future. This Is Your Moment. Do Not Live with Regret. You are sitting in the perfect moment in history. You have the opportunity to transform your business with unparalleled efficiency. Don't live with the regret of letting this moment pass you by. Ready to stop messing about and build the two-sided strategy—Tech Mastery and Deep Humanity—that will make your business unstoppable? 
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