My Top Ten Go To Artificial Intelligence Tools

Phil Gee
A man and two animals are holding up signs that say 10

Hi everyone, I'm always looking for ways to help you streamline your business and free up your time. AI (Artificial Intelligence) might sound like something from a science fiction film, but it's actually becoming incredibly useful for small businesses like ours.


There are now some amazing tools that can automate tasks, boost your marketing, and generally make life a lot easier. I've been doing some digging, and I want to share 10 of the most promising AI tools I've found.


These are all designed to be helpful even if you're not a tech whizz, so don't worry if you're not particularly confident with computers!


Tool 1: HeyGen


Description:
First up is HeyGen. In simple terms, HeyGen lets you create videos using AI avatars – those are like computer-generated people. Instead of having to film yourself or hire actors, you just type in what you want the avatar to say, and HeyGen turns it into a video.

This is a really clever way to make training videos, marketing clips, or even just quick updates for your customers, without needing fancy equipment or any filming skills.


Key Features:
You can choose from a range of different AI avatars.

It's really easy to turn text into a video – you just type, and the avatar speaks.

Some versions let you create an avatar that looks like you (if that's something you're interested in!).

It can speak in different languages, which is brilliant if you have customers overseas.


Use Cases:
Imagine creating a welcome video for new customers that feels really personal, without you having to be in front of the camera every time.

If you need to explain a product or service, HeyGen can help you make a clear and engaging explainer video.

It's also great for creating quick social media adverts.


Pricing:
It's worth having a go with the free trial to see if it's right for you.

They have different monthly plans, depending on how many videos you need to make. The cost goes up as you need more videos or extra features.


Personal Thoughts
:I can see this being a big time-saver for creating those 'how-to' videos that so many of you need for your websites.

I'm still getting my head around how realistic the avatars are! It's quite impressive, but it's important to use it in a way that still feels genuine to your brand.

For small businesses on a budget, HeyGen could be a really cost-effective way to get professional-looking videos.

Tool 2: ElevenLabs


Description:

Next up is ElevenLabs, which is all about creating realistic voices with AI. You can type in any text, and ElevenLabs will read it aloud in a very natural-sounding voice.

What's even more amazing is that it can create an AI version of your own voice, or any other voice you want, which opens up some very interesting possibilities.


Key Features:

The voices sound incredibly lifelike – much better than the old computer voices we're used to.

You can adjust things like the speed and tone of the voice.

The voice cloning is the standout feature – it's a bit like making a digital copy of someone's voice.

It works in lots of different languages.


Use Cases:

If you're creating audio versions of your website content for people who prefer to listen, ElevenLabs is ideal.

For those of you creating online courses, this could save you hours of recording time.

Imagine creating personalised audio messages for your customers using your own AI voice!


Pricing:

There's a free option to try it out, which is always good.

The paid plans charge you based on how much speech you generate each month.


Personal Thoughts:

I'm really excited about the potential for this to make online learning more accessible.

The voice cloning is where it gets really interesting, but we do need to think carefully about the ethics of using this technology responsibly.

For small businesses, ElevenLabs could be a quick and affordable way to add professional audio to your marketing or training materials.


Tool 3: Gemini


Description:

Now, I'm sure you've all heard of Gemini! It's Google's latest AI model, and it's designed to be incredibly versatile. Think of it as a super-smart assistant that can help with all sorts of tasks – from writing emails to brainstorming ideas.

What sets Gemini apart is its ability to understand and work with different types of information, like text, code, images, and more. This makes it really powerful for a wide range of business needs.


Key Features:

Gemini can generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. 

It's designed to be very responsive and helpful, almost like having a conversation with a knowledgeable colleague.

It's constantly being updated and improved, so it's only going to get better over time.


Use Cases:

Need help drafting a social media post? Gemini can do that for you.

Stuck on what to write in an email to a difficult client? Gemini can help you find the right words.

Want to brainstorm some new marketing ideas? Gemini can be your sounding board.

It can even help you understand complex data or create reports.


Pricing:

Access to Gemini varies depending on how you want to use it. Some features are integrated into existing Google products, while others might be accessed through APIs or other platforms.

It's best to check the latest Google AI announcements for the most up-to-date information on pricing and availability.


Personal Thoughts:

I'm really excited about the potential of Gemini to help small businesses with their marketing. It could be a game-changer for creating content and engaging with customers.

What I love about it is how easy it is to use. You can just ask it a question in plain English, and it understands what you mean.

For those of you who struggle with writing, Gemini could be a real lifesaver.


Tool 4: AnswerThePublic


Description:

AnswerThePublic is a brilliant tool for understanding what your customers are really asking about. It basically shows you all the questions people are typing into search engines related to a particular topic.

This is incredibly valuable for your marketing, as it helps you create content that actually answers your customers' needs and questions.


Key Features:

It generates visual 'search clouds' that show you questions, prepositions, comparisons, and related searches.

It organises the data in a clear and easy-to-understand way.

It helps you identify trends and patterns in what people are searching for.


Use Cases:

If you're writing blog posts for your website, AnswerThePublic can give you a wealth of ideas for topics to cover.

It's great for planning your social media content – you can create posts that directly address your customers' questions.

It can also help you optimise your website content to rank higher in search engines.


Pricing:

There's a free version that gives you a limited number of searches per day, which is a good way to try it out.

The paid versions offer more searches and extra features.


Personal Thoughts:

I use this tool all the time! It's amazing for getting into the minds of your customers and understanding what they're struggling with.

It's so much better than just guessing what people want to know – it gives you concrete data.

For small businesses on a tight budget, the free version is a great starting point.


Tool 5: Google Alerts


Description:

Google Alerts is a free tool from Google that sends you email notifications whenever new content about a specific topic appears online.

It's a really simple but powerful way to stay updated on your industry, your competitors, or even mentions of your own business.


Key Features:

You can set up alerts for any keyword or phrase.

You can choose how often you receive alerts (e.g., daily, weekly, or as it happens).

You can specify the sources you want to monitor (e.g., news, blogs, web).


Use Cases:

Keep track of what people are saying about your brand online.

Monitor your competitors' activities and marketing campaigns.

Stay informed about the latest trends and news in your industry.

Find new content to share with your social media followers.


Pricing:

Google Alerts is completely free to use.


Personal Thoughts:

I recommend setting up Google Alerts for your business name, your key products or services, and your main competitors. It's a really easy way to keep your finger on the pulse.

It's amazing how much information is out there, and Google Alerts helps you filter out the noise and focus on what's important.

For small businesses, this is a fantastic free tool that can provide valuable insights.


Tool 6: ScribeHow


Description:

ScribeHow is a tool that automatically creates step-by-step guides and documentation.

It records your screen as you perform a task and instantly turns it into a clear, visual guide with screenshots and instructions.


Key Features:

Automatic screenshot capture.

Step-by-step instructions generated from your actions.

Easy editing and customization of guides.

Options to share or embed guides.


Use Cases:

Create training materials for new employees.

Document your business processes and procedures.

Provide customer support by showing people how to use your products or services.

Generate how-to guides for your website or knowledge base.


Pricing:

ScribeHow typically offers a free trial or a free version with limited features.

Paid plans usually offer more advanced features and unlimited guide creation. (You'll need to check their site for the specifics)


Personal Thoughts:

This tool is a game-changer for creating training documentation! It saves so much time compared to manually writing out instructions and taking screenshots.

If you're always answering the same questions from customers or employees, ScribeHow can help you create clear guides that everyone can refer to.

I think this would be particularly useful for businesses with remote teams, as it makes it easy to share knowledge and processes.


Tool 7: Suno


Description:

Suno is an AI tool that allows you to create music with vocals. You can generate songs in various styles and genres just by providing text prompts.

It simplifies the music creation process, making it accessible to those without musical expertise.


Key Features:

Text-to-music generation.

Ability to create songs with lyrics.

Support for various music styles and genres.

User-friendly interface.


Use Cases:

Creating background music for videos or presentations.

Generating unique jingles or theme songs for your brand.

Producing personalised songs for social media content.

Exploring musical ideas without needing instruments or recording equipment.


Pricing:

Suno may offer a free trial or a free tier with limitations.

Paid subscriptions likely provide more song generation credits or advanced features. (It's best to check their website for the most current pricing details.)


Personal Thoughts:

This is a really fun and creative tool! It could be a great way to add a unique touch to your marketing materials.

While it might not replace professional musicians for high-quality recordings, it's excellent for quick and easy music creation.

For small businesses looking to create engaging content on a budget, Suno offers an interesting option to explore.


Tool 8: NiceJob


Description:

NiceJob is a reputation management platform that helps businesses collect and showcase positive customer reviews.

It automates the process of gathering reviews from various platforms and helps you use those reviews in your marketing to attract more customers.


Key Features:

Automated review collection from multiple sites.

Tools to share reviews on social media and your website.

Features to monitor your online reputation and track your progress.


Use Cases:

Building trust and credibility with potential customers.

Improving your online reputation and search engine rankings.

Saving time on manually collecting and sharing reviews.


Pricing:Look for different plans based on the number of locations or the features you need. They often have trials or demos available.


Personal Thoughts:

For local businesses, online reviews are absolutely essential. NiceJob seems like a great way to make the most of those positive customer experiences. I like that it helps you not only collect reviews but also use them actively in your marketing.If you're struggling to get enough reviews or want to improve your online reputation, NiceJob is worth checking out.


Tool 9: Synthesia


Description:

Synthesia is an AI video generation platform that allows you to create videos with AI avatars. Similar to HeyGen, it simplifies video creation by enabling you to generate videos from text, using digital avatars as presenters.


Key Features:

A variety of AI avatars to choose from.

Text-to-video conversion in multiple languages.

Custom avatar creation (possibly, confirm on the website).

Easy video editing and sharing.


Use Cases:

Creating training videos and tutorials.

Developing marketing and sales videos.

Personalizing video messages for customers.


Pricing:

Look for free trials or subscription plans with varying video lengths or features.


Personal Thoughts:

AI video generation is becoming more and more impressive. Synthesia could be a cost-effective way to produce professional-looking videos without expensive equipment.

It's important to consider when using AI avatars is appropriate for your brand. Sometimes a real person is still more effective.

For businesses that need to create a lot of video content regularly, Synthesia could save significant time and money.


Tool 10: BigVu


Description:

BigVu is a teleprompter and video creation app that helps you record professional-quality videos with your smartphone. It combines a teleprompter to help you read your script with features to edit, add captions, and share your videos.


Key Features:

Teleprompter functionality that scrolls your script.

Automatic captions to make your videos more accessible.

Video editing tools to trim, add music, and brand your videos.

Easy sharing to social media platforms.


Use Cases:

Creating engaging videos for social media marketing.

Recording presentations and training videos.

Producing video updates for your team or clients.


Pricing:

They often have a free version with basic features and paid plans for more advanced functionality.


Personal Thoughts:  I've always struggled with looking natural on camera, so a teleprompter app like BigVu is very appealing! The automatic captions are a great feature for making videos more accessible to everyone. For small businesses that want to create professional-looking videos on a budget, BigVu is a handy tool.



CONCLUSION

So, there you have it – my top 10 AI tools to help you supercharge your business! We've covered a lot of ground, from automating tasks and creating engaging content to managing your reputation and streamlining communication.


Remember, AI is a powerful tool, but it's not about replacing you. It's about empowering you to work smarter, not harder. By exploring these tools and finding the right fit for your needs, you can free up time, improve your efficiency, and ultimately achieve your business goals faster.


I encourage you to take the next step and try out a few of these tools. Most offer free trials or free versions, so you can experiment without any risk.


I'm really keen to hear what you think! Which of these tools are you most excited about? Have you used any other AI tools that have been a game-changer for your business?


Please share your thoughts with me – let's learn from each other!


*Disclaimer:  Please note that some of the links on this page are affiliate links, which means we may earn a small commission at no additional cost to you if you make a purchase through them.


**Double-check  the details and pricing on each website, as this information can change.






Blog

The 7 hour time winner

By Phil Gee • June 16, 2026
It's 6am in Chiang Mai. The air is still cool, the coffee is strong, and the UK is fast asleep. I have seven hours of pure, uninterrupted work ahead of me. No emails. No WhatsApp pings. No 'quick questions'. Just me, a laptop, and the best working hours of my life. I've been doing this for twelve years now. Working whilst travelling. And in all that time, the single biggest productivity advantage I've found — bigger than any app, any system, any morning routine — is the time difference. The maths of it When I'm in Southeast Asia, I'm typically six or seven hours ahead of the UK. So when my alarm goes off at 5.30am, it's 10.30pm back home. Nobody is emailing me. Nobody is expecting a reply. The WhatsApp groups have gone quiet. The world, as far as my clients are concerned, is sleeping. By the time someone in Manchester picks up their phone at 8am, I've already done four hours of focused, deep work. I've written content, reviewed proposals, planned campaigns, and had two cups of coffee. I'm ready for the day. They're just starting theirs. What those seven hours actually feel like I want to be honest about this — the first hour can be slow. Especially if I've been out the night before. But once you're in it, those early hours have a quality to them that I've never been able to replicate during a standard UK working day. There's no cognitive load from other people's urgency. Nobody needs something. Nothing has gone wrong yet. It's just you and the work. And when that work is the kind of thinking work that actually moves a business forward — strategy, content, planning — that uninterrupted space is worth more than almost anything else I can think of. The flip side Yes, by early-afternoon local time, the UK is fully awake and expecting things. Client calls, questions, the usual flow of a working day. That's fine. I handle those in what feels like my early afternoon, even though it's breakfast time back home. But by 5pm local time — 10am in the UK — I'm done. And I've done more in that day than I ever managed sitting in an office in Southport wondering what to have for lunch. I've spent twenty years in digital marketing and twelve of them working this way. People sometimes ask me what my secret is. The honest answer? I woke up earlier than everyone else, in a timezone where that meant something.

Starter, Maintainer, Finisher: Which Type of Entrepreneur Are You?

By Phil Gee • June 9, 2026
As a business owner, you’re often expected to wear all the hats. You’re the visionary, the manager, the salesperson, and the person who makes sure the bills are paid. But the truth is, most of us naturally fall into one of three categories: Starters , Maintainers , and Finishers . In the AI Academy , we’re big believers that order leads to growth . Knowing your type is the first step in building a business that doesn't just survive but thrives. Here’s a quick breakdown of what each one looks like. 1. The Starter (The Visionary) Starters are the ones who are good at going from zero to one . You’re an "idea guy," a visionary who loves the thrill of something new. The Strength: You can see the big picture and aren't afraid to take that first step. The Challenge: You might struggle with the day-to-day "admin" once the initial excitement wears off. This is where "time-leaks" often start. 2. The Maintainer Maintainers are the backbone of any successful business. You’re the one who keeps the wheels turning and ensures that the systems are working as they should. The Strength: You’re great at consistency and making sure that the quality remains high over the long term. The Challenge: You might find it hard to pivot or come up with new, groundbreaking ideas. 3. The Finisher Finishers are the ones who get things across the finish line. You’re detail-oriented and focused on the end goal. The Strength: You ensure that projects are completed and that nothing is left half-done. The Challenge: You might be so focused on the end result that you miss some of the creative opportunities along the way. Why It Matters for Your Legacy Whatever type you are, the goal is to build a business that can eventually run without you—a "turnkey" legacy for the future. If you're a Starter , you need systems and automation to handle the maintenance. If you're a Maintainer , you need a visionary partner or tool to help you stay ahead of the curve. If you're a Finisher , you need a solid foundation to work from. Want to learn more about how to leverage your strengths and automate the rest? Join us for an AI Foundations Workshop at The Arch in Southport . We’ll show you how to use AI to fill the gaps in your business and keep you focused on what you do best.

Your Social Media Checklist

By Phil Gee • May 28, 2026
Your Social Media Checklist: Let's Get This Done! This list is all about building strong habits quickly. Forget the technical jargon—we're focusing on actions that get results. Just be consistent, and you'll see the difference! Facebook Every Day (Quick Hit) Post Time: Get your main post out early (around 7 am ) or later (around 7 pm ). Pick one that suits your audience. Share to Stories: Pop your new post onto your Stories too. More eyes, simple. Check Ins: Clear all notifications and messages . Respond straight away—enquiries can't wait! Watch Stories: Have a quick flick through stories from other businesses and friends. Like a few to show you’re around. Quick Win: Wish happy birthday to anyone popping up on your profile. It's a nice touch. Once a Week (Deep Dive) Be a Social Butterfly: Visit your chosen main groups . Find six posts that interest you and jump into the conversation. A genuine comment or share keeps your name visible. Numbers Check: Check your analytics . Find out which post got the most attention and stick the numbers in your tracking sheet. Learn what works! Twitter Every Day (Quick Hit) Post Time: Get your thought or link out early or late. Check Ins: Clear notifications and messages . Quick replies only! Grow the List: Follow 10 new people you'd genuinely like as customers or contacts. Add the best ones straight to your special lists. Engage the Network: Quickly check your lists. Like a few posts or Retweet with a quick comment to make sure they know you're listening. Once a Week (Deep Dive) Find Leads: Use the search bar to look up your own business keywords (e.g., "needs a plumber"). You might find someone looking for help right now! Network: Spend time connecting (or 'schmoozing') with members of your lists. A quick, friendly comment goes a long way. Numbers Check: Check your analytics . See what time your posts flew and add the figures to your sheet. Instagram Every Day (Quick Hit) Post Time: Get your beautiful visual content out there. Story Loop: Share your new post to your Stories . If it’s something really good, save it as a Highlight on your profile so it doesn’t disappear. Check Ins: Clear notifications and messages . Be Seen: Scroll your main feed and interact with six posts . A like and a quick comment makes sure you stay in people’s minds. Grow the Following: Follow 10 new accounts that fit your ideal customer profile. Once a Week (Deep Dive) Numbers Check: Check your analytics . Which photo or Reel got the most love? Note down the key figures. LinkedIn Every Day (Quick Hit) Post Time: Share something professional or insightful about your industry. Check Ins: Clear notifications and messages . Quick Win: Wish happy birthday to anyone in your network. It's a professional way to keep contact. Once a Week (Deep Dive) Join the Chat: Visit your chosen industry groups . Don't just lurk—leave a thoughtful comment or share your expertise in a conversation. Getting noticed here can lead to great business connections. Numbers Check: Check your analytics . See who’s viewing your profile or posts and log the details. Google Business Profile Every Day (Quick Check) Review Check: Quickly check for new reviews . 3 Times a Week (Post/Update) Do Updates: Share a new update on your profile. This is great for local searches and could be a special offer, a new photo of your work, or a link to your latest blog post. Once a Week (Admin) Respond to Reviews: Respond to ALL reviews you received that week. Thank the positive ones and professionally address any negative ones. Check Details: Double-check your opening hours and details are totally correct, especially for things like upcoming bank holidays.
Get Ready, Merseyside! Google 'Ask Maps' is Coming to Change How Customers Find You

Get Ready, Merseyside! Google 'Ask Maps' is Coming to Change How Customers Find You

By Phil Gee • May 28, 2026
Get Ready, Merseyside! Google 'Ask Maps' is Coming to Change How Customers Find You

Stop spending hours on social media content. Here's how AI can help

By Phil Gee • May 14, 2026
If you're running a small business, you already know the feeling. You know you should be posting. You've got things to say. But by the time you've dealt with everything else in the day, sitting down to write a Facebook post feels like the last thing you've got energy for. So you either rush something out that doesn't really represent you — or you don't post at all. And then you feel guilty about it for the rest of the week. I've heard this from almost every client I've worked with over the past 17 years. And the good news is, AI has genuinely changed this. AI won't replace your voice — it'll help you use it more This is the thing I always say first, because people worry about it. AI doesn't write your content for you in a robotic, copy-paste way. Used properly, it helps you get your ideas out of your head and into posts — in your voice, for your audience, consistently. Think of it like having a very patient assistant who never gets tired of helping you write captions, come up with ideas, or turn a one-line thought into a proper post. What AI can actually do for your social media Here's what my clients use it for every week: 📝 Writing captions from bullet points you've scribbled down 💡 Generating 10 post ideas from a single topic 🔄 Turning one piece of content into posts for different platforms 📅 Planning a month's worth of content in one sitting ✏️ Rewriting a post that felt flat into something you'd actually want to share None of this requires any technical knowledge. It just requires knowing how to ask. Which AI tool should you use? I teach two tools, and which one I'd point you to depends on where you're at. If you're already using Google for your business — Gmail, Google Docs, Drive — then Gemini is the natural starting point. It's built into the tools you use every day, it's easy to get going with, and it's brilliant for quick content tasks. If you want to go further — building a consistent content strategy, setting up templates that work every time, getting AI that really understands your business — then Claude is the next step. It's what I use for the heavier work, and it's what I teach to clients who want AI genuinely embedded in how they run things. Most people start with one and naturally move to both. What about the time it takes to learn? This is where I come in. You could watch YouTube videos for weeks and still not know what's right for your specific business, your audience, or your area. What I do is cut straight to what's relevant for you — and show you how to use it in a way that fits around your day, not takes it over. Whether that's a workshop, a one-to-one programme, or having me set everything up for you — there's an option that suits how you work. Ready to stop dreading the posting? Start with a free discovery call. We'll talk about where you're at, what's getting in the way, and exactly what would help. No jargon. No commitment. Just a conversation.

Stop Selling, Start Connecting: Why Networking is the Ultimate Growth Hack

By Phil Gee • May 7, 2026
I’ve been running my own networking events in Liverpool for over seven years now. If there is one thing I’ve learned in all that time, it’s that business isn't just about algorithms and automation—it’s about people.  A lot of folk get "time blindness" when it comes to networking. They think if they don't walk out with a signed contract in twenty minutes, it’s been a waste of a morning. But that’s a massive "time-leak" in your thinking. Here’s my no-nonsense take on how to do networking right so it actually grows your business and your legacy. 1. Play the Long Game (Perseverance) Networking is like building a web—you don't just throw one string and hope it catches a fly. You’ve got to persevere. The Advice: Don't just go once and give up. Go to as many events as you can. The Goal: You’re looking for a group where you feel comfortable. Once you find it, keep showing up. Reliability is the foundation of trust. 2. Ditch the "Sales Pitch" The biggest mistake people make? Walking into a room with the sole intention of selling. It’s like trying to bake a cake in five seconds—you’ll just end up with a mess. The Shift: Go there with the intention of meeting people , not hitting targets. The Reality: Unless you’re incredibly lucky, nobody is standing there waiting to buy your services the exact second you walk in. If you push too hard, you’ll just push people away. 3. Focus on Relationships, Not Records In the AI Academy , we love systems, but you can't automate a handshake. The real value of networking comes from building genuine relationships with other business owners. Referral Power: When you know, like, and trust someone, you naturally want to refer people to them. The "Turnkey" Effect: Eventually, those referrals start coming back your way. It becomes a self-sustaining system of growth that doesn't require you to be "on" 24/7.~ The Bottom Line: Order in Your Connections Networking shouldn't be a distraction; it should be a pillar of your growth. It’s about building a community that supports your vision and your family’s future. Want to chat more about how to balance the "human" side of marketing with the latest AI tools? Come and grab a brew with us at The Arch in Southport . We’re helping business owners bridge the gap between traditional networking and modern automation every single day.

The £100 Studio: Pro Video Quality Without the "Pro" Price Tag

By Phil Gee • May 7, 2026
We’ve all been there. You want to start making videos for your business, but you look at the price of cameras and suddenly "time blindness" kicks in. You tell yourself you’ll do it next month when you have more cash, and before you know it, another quarter has slipped by.  At the AI Academy , we’re big believers that order leads to growth . You don't need a Hollywood budget to look like an expert. In fact, you can set up a "turnkey" studio for under £100 using the phone that's already in your pocket. Here is the simple, no-jargon breakdown to get you recording today. 1. StabiliSation: Stop the "Shaky Cam" If your video is wobbly, people will switch off faster than you can say "SEO." A simple tripod is your best friend here. The Fix: Grab a basic 62-inch tripod . It’s like a solid pair of shoes for your phone—it keeps everything steady and professional. Pro Tip: Set the phone at eye level . Shooting from too high or too low feels "off" to the viewer. Eye level builds trust and keeps things relatable. 2. Lighting: The Secret Sauce You could have the most expensive camera in the world, but with bad lighting, you’ll still look like you’re filming in a basement. The Key Light: Place one LED panel (or even a bright lamp) just to the side of your camera, slightly above eye level. This is your "Main Event." The Hair Light: If you have a second light, put it behind you on the opposite side. This creates depth . Without it, you look "flat" against the background. Think of it like adding a 3D effect to your video. The "Natural" Look: Set your lights to a "neutral" or "white" setting. It’s the most flattering for skin tones and keeps you looking sharp. 3. Audio: Don't Let Bad Sound Ruin Your Vibe People will forgive a slightly fuzzy video, but they will not tolerate bad sound. If you sound like you’re underwater, your message is lost. The Wireless Mic: A small clip-on wireless mic (like the Hollyland Lark ) is a game-changer. It plugs straight into your phone. Consistency is Key: Whether you’re leaning in or standing back, your voice stays at the same volume. No more "time-leaks" spent trying to fix quiet audio in editing! 4. The "Pro" Hack: Use the Back Camera Your phone’s "selfie" camera is okay, but the ones on the back are usually much higher quality. The Struggle: It’s hard to see if you’re in the frame when the screen is facing away from you. The Fix: If you have a smartwatch, you can often use it as a remote viewfinder. If not, just use the selfie camera for now—it's better to just press record than to faff around and never start. Why This Matters for Your Business When you have a set-up that’s easy to use, you eliminate the "manual admin" of setting up and tearing down a complex studio. You can just walk in, clip on your mic, and start sharing your expertise. Order. Growth. Legacy. That’s what we’re building. If you want to see how we use these types of setups to automate our marketing at the AI Academy , pop into Suite G at The Arch in Southport . We’ll show you the ropes—no tech-speak, just results.

Stop Faffing, Start Podcasting: The No-Nonsense Guide to Finding Your Voice

By Phil Gee • May 7, 2026
Did you know that over 5 million podcasts exist, but more than half of them pack it in after just three episodes? That sounds a bit grim, but it’s actually a massive opportunity for you. If you can just keep showing up for more than three episodes, you’re already ahead of 50% of the world. Most people quit because they overcomplicate things. They get bogged down in tech jargon and expensive gear before they've even pressed record. At the AI Academy , we’re all about cutting out the "manual mess" and using smart systems to grow.  Here is how to get your podcast off the ground without losing your head (or your bank balance). 1. Keep the Gear Simple (Plug and Play) You don't need a studio that looks like NASA. To start, you only need two things: a way to talk and a way to record it. The Microphone: Forget complex setups. Go for a USB Dynamic Microphone . Think of it like a "kettle"—you just plug it into the wall (or your computer) and it works. The "Pro" Choice: If you want to step up later, you can look at XLR mics . These are like high-performance sports cars; they sound amazing but need a special "audio interface" (a middle-man box) to talk to your computer. For now? Stick to USB and save the faff. 2. Ditch the Manual Editing "Time-Leak" Manual editing is where dreams go to die. Spending hours cutting out "ums" and "errs" is a massive distraction from growing your business. Semi-Automated Recording: Use a platform that records directly in your browser. AI to the Rescue: Look for tools that offer transcript-based editing . It’s like editing a Word document—if you delete the text, it deletes the video/audio. This is a total game-changer for staying focused. Remote Guests: Don't worry about traveling. You can send a link to anyone in the world, and it records them in high quality as if they were in the room with you. 3. Why Video is King Audio is great, but video is a turbo-charger for your brand. Recent stats show that nearly half of listeners actually prefer to watch their podcasts. Social Media Fuel: When you record video, you can use AI tools to automatically find "Magic Clips." These are short, punchy segments perfect for TikTok or Instagram. It’s like having a mini-marketing team working for you while you sleep. Camera Options: Start with your laptop webcam if you have to. If you’ve got a bit of a budget, an external webcam or even a mirrorless camera will make you look like a pro. 4. Lighting & Sound: The Finishing Touches You don't need fancy lights. Natural Light: Sit in front of a window. It’s free and looks better than most expensive lamps. Just make sure the sun isn't hitting you directly, or you'll look like a ghost! Headphones: Use whatever you have—even your standard earbuds. They help you hear your guest clearly and prevent that annoying echo (feedback) that ruins recordings. The Bottom Line: Order Leads to Growth Don't let "time blindness" or tech-fear stop you from building your legacy. Podcasting is a fantastic way to show your expertise and connect with people who need your help. Ready to stop manual tasks from holding you back? Come and see us at The Arch in Southport for an AI Foundations Workshop. We’ll show you exactly how to automate the boring stuff so you can get back to what you do best.

The New Business Imperative: Adapt with AI or Fall Behind

By Phil Gee • April 28, 2026
We've all heard the saying from Michael Gerber: "If your business relies on you, you don't own a business, you own a job." But in today’s economy, the stakes are even higher. It’s no longer just about working less; it’s about surviving against competitors who are already leveraging automation to move ten times faster than us. ​ The Cost of Waiting  Seth Godin famously said, "Change almost never fails because it's too early. It almost always fails because it's too late." The shift to AI is that change. Waiting for the "perfect time" is a trap that could put your business at a permanent disadvantage. ​ Buying Back Your Freedom Dan Martell provides the perfect framework for this: "Don't hire to grow your business. Hire to buy back your time." He also notes that most founders feel stuck not because they lack time, but because they lack systems. AI is both—it’s the ultimate "staff member" that reclaims your hours and the system that allows for growth without the usual chaos. ​ The Natural Progression For 18 years, I’ve worked in digital marketing—from the early days of web builds to email marketing and social media. Looking at the landscape now, AI isn't some scary "new" thing; it’s the natural progression of everything we’ve been doing. It’s the next level of the game. ​ My Take: ​"The greatest risk isn't trying and failing; it's standing still while everyone else moves forward. That's why I've gone headfirst into AI." ​ Who’s with me?

The Secret Ranking Signal: Why Your Google Business Profile Needs an "Update" Habit

By Phil Gee • April 17, 2026
We’ve all seen them—those Google profiles that still say "Holiday hours may vary" from three years ago. When a customer sees that, they don't just see old info; they see a business that’s stopped caring  . If you want to win the "Local 3-Pack" (those top three spots on the map), you need to treat your Google Business Profile like a living, breathing part of your team. Here is why and how to do it without losing your mind to more admin. Does Google Give "Preferential Treatment"? In a word: Yes. Google's main job is to provide accurate, "fresh" results. If you post an update on Tuesday and your competitor hasn't posted since 2024, Google views you as a lower-risk recommendation . The "Activity" Signal: Regular posting tells Google's AI that you are open, active, and reliable. The "Freshness" Boost: In 2026, profiles that haven't had an update or new photo in 30 days see a massive "visibility decay." Basically, you start sliding down the rankings. The Gold Mine: Why Google Reviews are Your Secret Salesman If your updates tell Google you’re active, your reviews tell Google you’re trusted. In the local search world, this is called "Prominence." * The Ranking Boost: Google’s AI prioritises businesses with a high volume of recent, positive reviews. It’s simple: Google wants to look good by recommending the best businesses. Keywords in Reviews: When a customer mentions a specific service like "best SEO in Southport" or "great web build," Google reads those words. It helps you rank for those specific terms automatically. How to Get Reviews (The "No-Friction" Way) The biggest hurdle is friction . If a customer has to go home, search for you, and click three links, they won't do it. You need to make it a "one-tap" job. 1. The "Tap to Review" Strut Cards This is a game-changer we use at AI Academy . We provide small, professional cards for your counter or desk. They have a hidden chip inside—the customer just taps their phone on the card, and your review page pops up instantly. Note: We keep a stock of these at the Academy, so if you want to turn your counter into a review-generating machine, just give us a shout. 2. The Automated "Golden Moment" Prompt Don't leave your reputation to chance or your own memory. The best way to get reviews is to build it into your system . The Workflow: Once a project is marked as "Complete" and the invoice is paid, your system should automatically send a friendly WhatsApp or email. The Ask: "So glad we got that project over the line for you! It would mean the world to a local business like mine if you could leave us a quick review here: [Link]" The Link: Don't just send them to your website. Send them the direct Google review link so the stars are already waiting for them to click. What Should You Actually Post? You don’t need to be a Shakespearean poet. You just need to be helpful. "What’s New" Updates: Did you get a new piece of kit? A new team member? Post it. Offers & Deals: If you’ve got a flash sale, use the Offer post type. Google even adds a little "ending soon" timer to create urgency. Expert Tips: Share a "Did you know?" about your industry. It builds authority before they even click your website. The Bottom Line Your Google Business Profile is often the very first thing a local customer sees. By combining regular updates with an automated review system, you’re plugging a massive "time-leak" and building a reputation that works for you 24/7. Don’t let your profile go stale. A ten-minute system fix today could be the reason the phone rings tomorrow.
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